Any ambiguity or apparent contradiction will lead to confusion and may result in publishers and SEOs taking actions that are harmful to their site's search position.
Hudson, FL (PRWEB) July 14, 2015
ASEOHosting, a provider of multiple IP and SEO hosting, has commented on recent confusion among web publishers and site owners surrounding the practice of asking for links.
Recent comments from Google's webmaster team, reported earlier this month by Barry Schwartz on Search Engine Roundtable, have introduced uncertainty about when or if it is acceptable to ask other webmasters to add links to a site. ASEOHosting has commented to clarify the permissibility of asking for links, and believes that the confusion largely originates with ambiguous language used by Google in a post on the Portuguese Webmaster Blog.
As is evident from Google's Webmaster Guidelines, the search company's concern is to avoid unnatural links — links that do not reflect natural editorial processes or the quality of the linked content. Because Google's algorithms use links as a strong signal of a page's quality, unnatural links have the potential to skew search results.
"Google is in a difficult position. Because of the obscurity and secrecy surrounding their algorithms, SEOs and site owners minutely parse every word published by the company," commented ASEOHosting’s Vice President of Customer Relations, Daniel Page, "Any ambiguity or apparent contradiction will lead to confusion and may result in publishers and SEOs taking actions that are harmful to their site's search position. However, I think it's fairly clear that publishers should consider Google Webmaster Guidelines as the canonical source of SEO best practice, regardless of occasional contradictory or mistaken assertions from Google employees."
As ASEOHosting understands the Webmaster Guidelines, the fundamental issue does not concern asking for links, but the context of the request. For example, asking for links in exchange for money or other rewards is a clear violation of the guidelines.
This is made clear in Google's revision to the previously mentioned post, also reported by Barry Schwartz, which now states that site owners should "not buy, sell or ask for links that may violate our linking webmaster guidelines." Asking for links is not against the Webmaster Guidelines. However, seeking to breach the Guidelines by buying links or engaging in link exchanges with the intention of influencing the search engines in unnatural ways is against the Guidelines.
ASEOHosting is the leader in providing all types of SEO Hosting, including Shared SEO Hosting, Dedicated SEO Hosting, US Dedicated SEO Servers, and EU Dedicated SEO Servers, based in Orlando, FL, and Detroit, MI, owned and operated by Ahosting, Inc., supplying hosting services that are truly beyond imagination. Since 2002, ASEOHosting has established one of the web’s premier solutions for reseller web hosting, multiple IP hosting, dedicated servers, and VPS hosting. For more information, visit http://www.aseohosting.com.