Marie Ernst™ Beauty Bar Looking to “Clean Up" on Kickstarter

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Marie Ernst™ beauty bars are more than just cleansers— the exfoliate and emollient soaps are two individual halves that come together as a whole, creating two different body treatments at once.

Using Kickstarter is a great way to level the playing field by rallying people around a new product idea.

Marie Ernst™ produces soaps and accessories; innovative health and beauty products that are useful and forward thinking. Companies like Marie Ernst™ often get overlooked by big time VC investors; using Kickstarter is a great way to level the playing field by rallying people around a new product idea.

"In a consumer market ruled by apps and new technology that attract the most media attention, we chose Kickstarter as a way to reach a new audience and introduce our products. Our goal is to bring the consumer-packaged goods challenge to the forefront of consumer’s minds with new pioneering creative product designs. Friends and family financial support only go so far and by tapping into Kickstarter’s free platform we can showcase our new Marie Ernst™ Beauty Bars and accessories to a massive audience that otherwise might not be possible," says David Jenkins, Founder of Libba LLC.

But it’s just soap… one might say. Here’s where the real improvement kicks in.

Marie Ernst™ beauty bars are more than just cleansers— the all natural, hypoallergenic, paraben-free, cruelty-free, phthalate-free and vegan exfoliate and emollient soaps are two interchangeable halves that come together as a whole, creating two different luxurious body treatments at once. The pumice half gently removes grime and impurities. The emollient half nourishes and strengthens skin.

Marie Ernst™ soaps are designed with the concept of yin and yang in mind. As a unit, they work together flawlessly and they are stronger together than they would be individually – it’s these unique qualities of combining two complementary elements to exfoliate and hydrate skin that create one remarkable product. And that’s what makes Marie Ernst™ Beauty Bars an improvement on traditional soaps and why they work so well.

About Libba LLC
Founded by David Jenkins and DBA as Marie Ernst™ and The Smaharty™ 3-in-1 Sleep Mask Accessory. (The name Smaharty [smar-ty] is an acronym: Sma = Sleep Mask, Har = hair band, and ty = hair tie.) Our company strives to create American made innovative health and beauty products that are useful and forward thinking.

About Marie Ernst™ Beauty Bars
Many people have dry skin and sometimes it’s flaky and dull. Unable to find a simple, easy-to-use, all-in-one product that would remove the dryness and hydrate all types of skin, our company worked with Twincraft Skincare, a premier manufacturer in the soap industry to formulate a new soap that would work for anyone that wanted to add a simple luxury to their bathing experience.

The challenge was how to easily combine the exfoliating and moisturizing elements into one bar. Through our feasibility study, we developed the patent pending concept of taking an exfoliate half bar of soap, an emollient half, and combining them into one. Our solution was technical, but for the consumer, its simple: take the pumice half and emollient half, gently snap them together to make one 5 ounce exfoliating and moisturizing beauty bar. Our line of soaps allows our customers to choose their favorite fragrance or unscented soaps and their preferred pumice strength for their unique complexion.

About The Smaharty
Sleep is one of the most important things we do in our lives and yet many of us fall prey to lack of sleep, which deeply disrupts our daily lives and jeopardizes our health. The Smaharty team wanted to help people get a better night’s sleep and created the patented ergonomic comfortable sleep mask accessory to improve people’s health and daily activities.

The Smaharty is first and foremost a "sleep mask", however, through the creative process a few additional uses were discovered that are pretty cool too. The design behind every Smaharty 3-in-1 sleep mask accessory for men and women is such that it is not limited by the restrictions of how to wear and use it – there is no “inside out” or “top or bottom” or “sides” – it’s nicknamed the “infinity” band.

The blackout sleep mask features washable Micro-Terry backed Minerale™ Wick Away Fabric, reversible colors and one seam construction allowing consumers to comfortably sleep on their back, side or stomach with no protruding straps to break or come loose. Thus the Smaharty improves the end-users desired sleep position versatility allowing them to maximize their sleep. The technology behind the Smaharty features the U.S. Design Patent No. D723,740.

For more information on our Kickstarter campaign or product lines, see provided links below:

Marie Ernst™ Kickstarter: https://www.kickstarter.com/projects/libbainnovations/marie-ernsttm-beauty-bar

Marie Ernst™: http://www.marieernst.com

The Smaharty™: http://www.smaharty.com

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David Jenkins
Libba LLC
+1 (503) 281-8070
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David L Jenkins
Libba LLC
(503) 281-8070
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@MarieErnstUS
since: 09/2014
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