MAGNET Global Network of Advertising Agencies Continues International Growth with New Members

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Adds marketing firms from Austria and India’s Vibgyor; welcomes back Hong Kong’s Stepworks to the group

“ adds to our significant bench strength in Europe, while Vibgyor’s geographic footprint and experiential marketing capabilities are also of great interest to members,” says Mark Lethbridge, MAGNET board president. (, one of Austria’s leading advertising and marketing agencies, and Vibgyor (, India’s leading experiential marketing firm, are the newest members to join the MAGNET Global Network, the Marketing & Advertising Global Network (MAGNET) of leading independent advertising agencies (, further enhancing the network’s international presence.

MAGNET, with more than 40 member agencies and affiliations, collectively serves some 800 clients worldwide, billing more than $2.7 billion dollars annually from offices in all major U.S. markets and around the world from Barcelona, Copenhagen, Dubai, Hong Kong, London and Melbourne to Munich, Paris, Sao Paulo, Seoul and Tokyo. Membership benefits are many, with the Network helping members connect and collaborate, providing owners and senior managers the chance to exchange insights and ideas, while facilitating many opportunities to grow and enhance their businesses., managed by owner and founder Michael Mehler, is celebrating 25 years in business, and ranks among Austria’s Top 20 agencies. The firm is headquartered in Perchtoldsdorf (Vienna), Austria, with offices in Munich and Zurich, servicing clients in a number of industries, including technology, medicine, automotive, research and finance. With 32 employees, they offer integrated marketing communications, traditional advertising, pharmaceutical marketing, internet and dialogue marketing, web design and 3D. The firm also includes, an experienced event and convention organizer. Further, as a partner in sales4sales, they work with international manufacturers and service providers to establish new distribution channels in Europe and beyond.

Key clients include Husqvarna, Leica Microsystems Worldwide, Bayer Consumer Care, Renault Trucks Austria, Germany and Switzerland, BIC Razors, BMW, hagebau Austria and Germany, Eisner Group, Pharmaselect International and Daikin Air Conditioning, Eastern Europe. For more information, visit

Award winning, New Delhi-based Vibgyor is India’s leading experiential marketing firm, specializing in brand activation, events and consumer outreach programs. The firm, founded in 2001 and led by Managing Director and CEO Ankur Kalra, employs more than 90 people in New Delhi, Mumbai and Bangalore. They’ve successfully executed more than 15,000 projects for some of the world’s best known brands, including Unilver, Apple, L'Oreal, Samsung, Tag Heuer, Nikon, Nestle, Philips, GSK, Reckitt, Yamaha and more.

“Experiential marketing, according to Kalra, “allows customers to ‘get up close and personal’ with brands, products and services, by engaging them in the brand experience, enabling consumers to experience brand benefits for themselves, and make more intelligent and informed buying decisions.” Also as part of its offering, Vibgyor owns “GO TRY Before You Buy,” India’s first multi-brand precision mall-based sampling platform. Powered by technology, the system dispenses free samples based on demographic profile and makes feedback compulsory. There are already 60+ brands using the platform, with three million registered users. For more information visit    

“Adding more strategic bandwidth in Europe with will be a tremendous asset to our members looking to expand their European exposure, especially with ghost’s additional expertise in convention management and sales channel development,” said Mark Lethbridge, managing director of Gravity London, and president of MAGNET’s board. “We’re also very excited by the addition of Vibgyor, which gives us direct access to the Indian market, whose GDP grew even faster than the Chinese market in the first quarter of this year. Their geographic footprint and experiential marketing capabilities will be of great interest to our members.”

In addition to new members and Vibgyor, MAGNET also welcomes back Hong Kong-based Stepworks, which had stepped away from the Network for several years. The firm offers holistic brand building through its creative branding and marketing communications services in the areas of consumer, food & beverage, finance, hospitality, industrial and real estate. Clients include Allianz, Burger King, Deloitte, Piaget, Wynn, The Economist and Van Cleef & Arpels.

About MAGNET Global Network
Providing global experts and local expertise, MAGNET’s independent agencies work with more than 800 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients, grow their businesses and raise the standard of work in the advertising agency industry. Members must maintain a level of commitment to the Network, and new independent agencies are carefully screened before membership is granted. Currently comprised of more than 40 agencies and affiliations, MAGNET is always seeking to add leading independent agencies throughout the world. Visit Follow on Facebook and Twitter.

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Cheri Gmiter

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