We’re excited about this partnership, and the opportunity to bring these best-in-class tools to bear in the academic community
Lake Forest, IL and Cambridge, MA (PRWEB) July 14, 2015
Phoenix Strategic Advisors and Concentric, a leader in agent-based simulation technology for marketing, today announced a strategic alliance to bring the best of their respective disciplines to higher education institutions.
Through this alliance, colleges and universities will benefit from Concentric’s agent-based modeling method to synthesize large data sets, and to apply the same strategic decision-making and predictive analytics frameworks available to business and industry. At the same time, the growth strategy advisors at Phoenix will help to advance the profile and prestige of higher education systems that, in recent years, have been buffeted by demographic and economic change, and new technological demands.
“The issues are significant, and they’re not going away,” said Dr. Michael Shea, President of the Chicago-based Phoenix consultancy notable for its well-regarded data and analytics-driven growth planning. “At many institutions, there are crises in enrollment, tuition, graduation rates, student default rates, operating costs, revenues, and in some cases there are very sobering questions about ongoing viability.”
What Concentric excels at are simulation models that offer better insight into marketing and messaging, and help higher education institutions to optimize their position. Strategies used in businesses like media or retail, based on carefully applied models, can help to improve the alignment between the school’s marketing efforts and its expectations for enrollment, student success and other measures.
“These modeling tools have been used in environmental science, in the social sciences, to predict how people will behave and what they will do in different circumstances,” said Greg Silverman, CEO at Concentric. “These tools can help identify potential students, the best mix of admissions-related techniques, the predictive success of specific marketing strategies and more. We’re excited about this partnership, and the opportunity to bring these best-in-class tools to bear in the academic community.”
Concentric ‘s modeling has been applied at businesses that include Toyota, Unilever, Netflix, Pfizer and Fidelity, to name a few. This new partnership draws on the deep higher education expertise of Phoenix Strategic Advisors, whose client list includes Chicago, Stanford, Northwestern, Harvard, Duke, Case Western, Wake Forest, and Emory universities.
“We’ve seen how successful simulation models are in other industries,” said Shea, co-author of a chapter on agent-based and regressive modeling for the “New Directions in Shopper Technology” book published in 2012. “We have a particular passion for higher education and are very excited to also bring these new solutions to advance student enrollment success at colleges and universities.”
ABOUT PHOENIX STRATEGIC ADVISORS
Phoenix Strategic Advisors was founded by Michael Shea, previously co-founder of the award winning Griffin Strategic Advisors. Phoenix continues the great success and client-serving model of Griffin Strategic Advisors, and believes that the best strategies are continually re-evaluated and refreshed to meet today's increasingly dynamic marketplace. The consultancy's partners are a blend of senior corporate executives and senior consultants, serving high profile clients in both industry and academia. Phoenix's "Renew/Predict/Measure" strategy, and its emphasis on “how” to effectively achieve growth, helps clients embrace and plan for change, ensure success through tools such as predictive analytics, and use impact-based measurements in all strategic initiatives. For more information, visit http://www.phoenixstrategicadvisors.com.
Concentric is a software company based in Cambridge, MA and a global provider of market simulation technology. Concentric helps organizations integrate data and tools into a single framework to attribute the impact of marketing investments, forecast sales and brand metrics, and test future strategies. Concentric’s technologies are based on agent-based modeling, complexity science, behavioral economics, and machine learning. For more information, visit http://www.concentricabm.com.