Air Aroma Designs the World’s First Signature Scent for Global Beauty Event

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Global scent marketing company Air Aroma (http://www.air-aroma.com), has partnered with Cosmoprof North America (CPNA) to design a unique signature scent for this year’s show. A world’s first for the beauty and trade show industry, this is truly a leap forward in sensory experiences.

"This years event is truly about creating a multi sensorial experience. Our signature scent will be diffused in various areas throughout the show."

Global scent marketing company Air Aroma (http://www.air-aroma.com), has partnered with Cosmoprof North America (CPNA) to design a unique signature scent for this year’s show. An international innovator and leader in scent marketing and signature scent creation for brands, Air Aroma has created a luxurious and sophisticated fragrance to be diffused throughout various locations of the show. CPNA’s partnership with Air Aroma further solidifies the Cosmoprof brand as the beauty industry’s leader in international trade shows and marketing. A world’s first for the beauty and trade show industry, this is truly a leap forward in sensory experiences.

Air Aroma designed a custom fragrance that is representative of the CPNA show and Cosmoprof brand. This beautiful scent translates the excitement and innovation of CPNA into a unique fragrance. Drawing on nearly 20 years of experience in helping companies implement scent as part of their overall branding strategy, Air Aroma took all aspects of the project into consideration: the brand history, audience, brand positioning, overall aesthetic, and more.

The CPNA signature scent is a nod to the company’s Italian origins. This bright fragrance takes on an olfactory journey with classic notes of rustic Italian citrus and rich orange blossom. This modern, vibrant scent sets the tone for this energetic exhibition. Designed to create an elevated experience, notes of sparkling grapefruit, crisp bergamot, and fresh mandarin open this fragrance and awaken the senses. Luxurious floral notes of neroli welcome guests, visitors, and exhibitors to the world’s most celebrated trade show in the beauty and fragrance industry. The fragrance is then balanced with soft, delicate notes of white musk, amber, and blonde woods to ensure a memorable sensory experience for attendees and delivering a sense of modern luxury.

"This years event is truly about creating a multi sensorial experience. Our signature scent will be diffused in various areas throughout the show. As a nod to Cosmoprof's Italian roots, Air Aroma has created a signature scent featuring Neroli, Italian Citrus and Orange Blossom" -Daniela Ciocan, Director of Marketing, Cosmoprof North America.

This one-of-a-kind fragrance will debut during a three-day exhibition (July 12th – 14th 2015) at Mandalay Bay Las Vegas with Air Aroma’s advanced diffusion technology. The patented cold air diffusion technology ensures a beautiful and consistent fragrance result in the air as well as a sleek and modern design aesthetic. Air Aroma has multiple diffusers ranging from small home aromatherapy units to large commercial HVAC connected diffusers, ensuring they can service any size client.

About Air Aroma
Air Aroma was founded in 1998 and is the global leader in scent marketing. The company has created scents for hotels, retail stores, airlines, financial institutions, fashion brands, events, and private residential homes. Air Aroma provides a complete scent delivery service, from the creation of custom signature scents for a brand's environment, to the technology and on-going maintenance of the scent systems. Air Aroma's patented cold-air diffusion converts the scent into an ultra-dry micro-mist that delivers a seamless and consistent scent experience, which can be released through the HVAC or stand-alone diffusers. For more information, contact Air Aroma at http://www.air-aroma.com.

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Rachel Greenspan
Air Aroma
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