PillowCentral.com Raises Bar for Online Shopping for Accent Pillows with New Website

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PillowCentral.com dedicates entire site to designer throw pillows, offers discount code for new customers

PillowCentral.com logo

PillowCentral.com logo

PillowCentral.com, one of the only websites to exclusively carry accent pillows, unveiled their 2,000-pillow selection on July 1. Their first week in business exceeded expectations, setting a high standard for future sales.

PillowCentral focuses on designer décor, carrying throw pillows from popular brands such as Surya, Rizzy Home, Safavieh, and more. But it’s not just big names on the roster – they also carry smaller boutique brands like Van Ness Studio and Chooty, diversifying the selection on the site.

Customers can expect to pay around $45-$90 per throw pillow, but shoppers on a budget can find deals for pillows under $25. Down and polyester fill options are available in many pillow styles, giving customers the choice to save on or invest in a particular design. Curated selections from famous designers such as Candice Olson of HGTV’s “Candice Tells All” can guarantee a coordinated collection even when mixing styles.

PillowCentral has removed many barriers to buying home furnishings online. Shipping is free and there are no restocking fees. The 110% Guarantee matches prices from competitors’ sites, and then beats them by 10% of the difference. They also promise a 10% refund if a pillow listed as in stock is not delivered in 10 days. Members of the American Society of Interior Designers can also apply for an exclusive ASID discount to furnish their clients’ homes.

The team, however, is not new to the online shopping industry. They also operate the online rug retailer PlushRugs.com. Greg Smith, owner and operator of PlushRugs, said he had a hard time finding a site dedicated only to pillows.

“We’ve been in the e-commerce business for over 10 years. We didn’t see any pillow-specific niche sites. The pillow sites we saw were either big online retailers that carried all types of home décor products or the manufacturers’ websites. We wanted to create a site that has the biggest selection and variety of accent pillows,” said Smith.

Visitors to the site are excited about the range of designs. Wendy Kaye, who runs the Domestic Sweetheart blog, has already received a few of the offerings.

“I love to accessorize rooms in our home with soft and gorgeous throw pillows. That's why I'm just smitten with PillowCentral. It's so easy to find your perfect fit by using their super easy filters, which allow you to narrow your search by choosing your style and color choices,” says Kaye.

PillowCentral is offering 10% off a customer’s first order with the code WELCOME10.

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Greg Smith
@PillowCentral
since: 01/2015
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