SOCIALFLY® Appoints Jennifer Fiorenza as Vice President of Public Relations

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Leading full service social media marketing & PR agency onboards accredited public relations veteran to oversee its suite of traditional & non-traditional services.

Jennifer brings a wealth of experience to Socialfly and serves as a crucial key player as we continue to grow the Public Relations division of the company, said Stephanie Abrams, CEO of SOCIALFLY®.

SOCIALFLY®, a full service social media and public relations agency, announced the appointment of Jennifer Fiorenza as Vice President of Public Relations.

With an extensive public relations background in consumer beauty, fashion, lifestyle, health and wellness, Ms. Fiorenza provides an in-depth understanding of the consumer marketplace, its current trends and influencers, as well as a proven ability to break through a competitive media market to generate sustained, high-impact results.

She is valued in providing client counsel and managing quality media relations campaigns, as well as for her ability to successfully execute events and a wide range of PR programs that deliver the ROI clients are seeking.

“Jennifer brings a wealth of experience Socialfly and serves as a crucial key player as we continue to grow the Public Relations division of the company,” said Stephanie Abrams, CEO of SOCIALFLY®. “She is highly respected in the industry and comes with a track record of proven results. I’m confident she will fulfill a senior leadership role here at Socialfly beyond our expectations, as well as to our growing team.”

As Vice President of Public Relations at SOCIALFLY®, Ms. Fiorenza will be responsible for senior level account planning and supervision for all agency accounts, as well as provide professional insight and counsel regularly. She will oversee the management of all strategic initiatives, media relations, and communications programs in support of clients’ overall marketing and business objectives; as well as serve as a strategic liaison for clients, account teams and Socialfly management. Jennifer will also be highly involved in new business development, outreach and acquisition for the firm.

Jennifer’s media efforts have garnered features in all facets of top tier media such as The New York Times, Vogue, ELLE, Glamour, Allure, WWD, Good Morning America, The Today Show, and Live with Kelly & Michael. Her ability to match clients’ brand propositions and product/service differentiators with appropriate editorial formats and influencer campaigns has allowed her to be a credible representative for many diverse brands. As a result, her placement records have aided in the success of many companies, both large and small.

Stephanie Abrams and Courtney Spritzer, two female entrepreneurs and socialmedialites, founded SOCIALFLY® to embrace the social media movement across most Fortune 500 companies. From that captivated viewpoint, the dynamic duo analyzed how they could leverage the social media evolution to achieve the same kind of business growth for firms of all sizes. Based in New York City, SOCIALFLY® has assisted clients nationwide across the fashion (John Varvatos), hospitality (Caviar Russe), event (Startups in Stilettos), non-profit (MS Run the US), and beauty (Skyn Iceland) industries. In particular, Socialfly has helped these diverse companies take their marketing efforts to the next level by building relationships with their target market.

To learn more about SOCIALFLY®’s social media marketing, public relations, and consulting services, visit the company online at or follow us on Twitter at @socialfly.

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