Nodify is devise agnostic reaching a wider audience
New York, NY (PRWEB) July 21, 2015
Nodify’s concurrent Dual Band Nodes provide the ultimate in flexibility and performance by utilizing two independent, Wi-Fi radios,(2.4GHz and 5 GHz). More than 1,000 models of mobile devices sold today are 802.11ac-certified. This has many businesses rushing to future-proof their networks in preparation for the influx. Nodify’s Dual Band Nodes will allow for faster and more robust Wi-Fi connectivity resulting in a superior data collection and an enhanced user experience.
The Nodify System ™, creates a secure proprietary network. This protected network provides an added benefit for both clients and customers. Clients are able to see real time footfall traffic patterns and send relevant offers and information when a user is in or near a specific location. Nodify is a cloud based platform combined with a robust database backend, both an SDK or branded white label app are available.
Unlike Beacons, the Nodify system is devise agnostic, interacting with 100% of all smartphones and is not reliant on Bluetooth 4.0 LE. Less than 30% of the smartphones users today keep Bluetooth turned on at all times. In contrast the overwhelming majority of users keep Wi-Fi on at all times.
Nodify delivers complete property analytics i.e. footfall traffic patterns, allowing operations to see all smartphone carrying users, not just ones who have a specific app. Analytics are critical to having a better understanding of what is happening at a specific venue. Nodify ‘tracks’ passenger and customer flow, aggregates that information and provides real-time updates on, wait or queue times. Through the Nodify client portal, clients can readily recognizes customers through visibility, identifying repeat customers, new customers, customers from another location, walk and drive by’s and see employees. All data is exportable.
Industry standards for privacy are strictly adhered to, so until the user has opted into an app which has been Nodify enabled, with the SDK, the data is completely anonymous.
The Nodify Proximity Marketing platform provides clients with an easy to use web-based portal to create and send promotions, offers or other messages. The system allows Nodify’s partners and clients to reach out and engage their customers when they are in an area or location that is Nodify enabled. End users receive information, coupons, offers and promotions at precisely the right time, at or near point of purchase. A recent study confirmed that timely offers are critical with 72% of consumers indicating they will act favorably on a call to action if they receive it while in or near a point of interest Maintaining the Nodify system, changing location of Nodes, modifying radiuses (.5 to 90 meters) and creating message content is simple and does not require any specialized training, Nodes are updated remotely.
Nodify is currently installed and working in multiple verticals across the US including; mutable QSR’s, Convenience and Fuel, Pharmacy, Grocery, Hospitality and Recreation. Additionally, the platform is in installed in Europe at one of the largest global retailers, a leading Convenience and Fuel retailer, and other major other well known Convenience and Fuel retailers and QSR’s in Central America.
Nodify is an integrated real-time system for measuring all smartphone traffic, including Android, Windows and other devices, at any location with ability to engage customers with relevant and timely offerings. The system provides analytics and permission based customer engagement.