ResponseTek and Nielsen Expand Global Alliance into USA for Powerhouse Customer Experience Solution to Drive Business Transformation

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Joint offering merges customer experience management software tools with key business insights to help drive operational advancement for brands and businesses

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"By working together, ResponseTek and Nielsen have redefined the value proposition for an enterprise Customer Experience program."

Vancouver, BC: ResponseTek, a global leader in customer experience management (CEM) software for enterprise brands, today announced the U.S. extension of their existing global alliance with Nielsen, a leading global provider of information and insights into what consumers watch and buy.

The joint offering merges customer experience management software tools with key business insights to help drive operational advancement for brands and businesses. Organizations will now have the ability to manage performance at an individual consumer and store level through transactional surveys and real-time reporting to convert new insights into concrete operational improvements. For the first time, businesses are able to link attitudes about the customer experience with actual purchase behavior, transforming static customer experience reporting into dynamic, business improvement tools.

“In this global, digital era, customer experience is a critical differentiator for companies operating in the service sector,” says Mike de Vere, Managing Director, Consumer Insights, Nielsen. “This collaboration creates a unique end-to-end customer experience management solution that brings together industry trends, consumer research and transaction level insights. With this combined approach, today’s businesses can translate real-time, customer feedback from anywhere around the world into concrete business improvements that can positively impact consumers.”

“By working together, ResponseTek and Nielsen have redefined the value proposition for an enterprise Customer Experience Program,” says Syed Hasan, CEO of ResponseTek. “Combining our stream of transactional customer experience data with Nielsen’s purchase and consumer insights, organizations will get real-time intelligence into the delivery of their brand experience to existing customers, and learn key drivers to acquire additional high value consumers.”

The offering is available now in North America to customers in service-oriented sectors such as retail, telecom, and financial services as a transformative solution for putting customers at the heart of brand success.

ABOUT RESPONSETEK
ResponseTek is the global leader in customer experience management (CEM) software with clients in over 60 countries serviced by offices in North America, Europe, India and Australia. The ResponseTek Listening Platform™ collects and analyzes feedback and sentiment in real-time from customers interacting with a company’s website, call centers, retail locations, field operations, and social platforms. Based on customer feedback analysis, we provide concrete actions to both front-line and executives to improve the brand experience that leads to increased revenue and reduced customer churn. For more information on ResponseTek, visit http://www.responsetek.com

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Anita Bhatti
ResponseTek
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