Crimson Cup Coffee Quality Technician Earns SCAA Roaster’s Guild Certificate

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Crimson Cup Coffee & Tea is proud to announce that Coffee Quality Technician Chris Shegitz has earned a Level 1 Certificate from the SCAA Roaster's Guild. Shegitz has been with the Columbus, Ohio coffee roaster since 2009 and earned SCAA Golden Cup certification in 2014.

Chris Shegitz is a coffee quality technician with Ohio coffee roaster Crimson Cup Coffee & Tea

Chris Shegitz

We’re extremely proud of Chris! This certification reflects his dedication to the highest professional standards in the specialty coffee industry. - Greg Ubert

Chris Shegitz, coffee quality technician for Ohio coffee roaster Crimson Cup Coffee & Tea, has earned a Level 1 certificate from the Specialty Coffee Association of America Roaster’s Guild.

“We’re extremely proud of Chris!” said Greg Ubert, founder and president. “This certification reflects his dedication to the highest professional standards in the specialty coffee industry.”

The Roaster Level 1 Certificate program develops knowledge and skills required in professional coffee roasting facilities. In addition to taking courses in roasting, green coffee grading, brewing and other coffee essentials, candidates must complete a 100-hour roast log. Shegitz earned his certificate after completing training and passing an exam at an SCAA event in California.

Shegitz joined Crimson Cup in 2009. Over the years, his role has evolved to include taste profiling, roasting, customer service and representing Crimson Cup at events. As part of the company’s innovation team, the amateur brewer has played an essential role in developing new beverages, including the popular Dry Hopped Nitro.

In 2014, he earned SCAA Golden Cup Certification, which recognizes skill in coffee preparation and equipment management, two important elements toward delivering a perfect cup.

Through Crimson Cup’s 7 Steps to Success coffee franchise alternative program, Shegitz works with independent coffee houses, restaurants, food service operations and colleges and universities that serve Crimson Cup beverages. He performs coffee quality checks on espresso machines and drip coffee brewers and instructs owners and staff in calibrating and maintaining equipment to produce coffee of consistently excellent quality.

The Seven Steps form the basis of Crimson Cup’s coffee shop franchise alternative program, which has helped more than 250 independent coffee shops in 28 states start and maintain successful businesses. Based on Ubert’s book, Seven Steps to Success in the Specialty Coffee Industry, the program teaches prospective coffee house owners and their staff everything they need to run a profitable coffee house or café.

Available to all Crimson Cup customers, the Seven Steps program offers comprehensive training on every aspect of operating a coffee shop – from choosing a location and writing a coffee shop business plan to store layout, equipment selection, marketing and more. In addition to training, customers receive ongoing support in marketing and operations.

About Crimson Cup Coffee & Tea

Since 1991, Crimson Cup Coffee & Tea has hand-roasted specialty coffee in Columbus, Ohio and taught independent business owners how to be successful through its coffee shop franchise alternative program, which includes a coffee shop business plan template. Sustainably sourced Crimson Cup coffee is available through a network of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses in the Columbus suburbs of Clintonville and Upper Arlington. For more information, visit

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Cheryl Claypoole
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