Author Dr. Afshan Hashmi Has Released A New Book Titled "The Modern Mughal Mentality"

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Dr. Afshan Hashmi new book "The Modern Mughal Mentality" provides new strategies to succeed in India and the global marketplace.

Modern Mughal Mentality
"Brilliant, and a must-read for everyone!" — Dr. Vijay Govindarajan

Dr. Afshan Hashmi has written a must read book for business leaders looking to succeed in today’s challenging global business environment. The global economy has never been more interconnected and both American and Indian business people will benefit from the expertise of Dr. Hashmi as outlined in this new business book.

The Modern Mughal Mentality provides important insight to successful global business practices. Dr. Afshan Hashmi is an accomplished scientific researcher that was drawn into the world of business and economics. Her insights provide a critical understanding of business practices for all business leaders and particularly for those wishing to succeed within the Indian economy. In a conversational and non-technical manner Dr. Hashmi shows how The Modern Mughal Mentality tackles business challenges by using the Jugaad Management Principle Business Model, i.e. thinking out of the box, to address today’s difficult business climate. At a time of challenging disruptive global economies the new business insights provided by Dr. Hashmi are even more important to business leaders.

The Modern Mughal Mentality transforms hardships and difficulties into success stories by introducing the Jugaad Management Principle Business Model, which can be applied to any business, anywhere. Following this new business model will inspire all types of companies around the world, no matter how big or small, to create innovative mentalities, products, and strategies. The Modern Mughal Mentality reveals ways in which companies everywhere can benefit from this new business model.

It also reveals ways in which western companies can learn to be successful in India. Executives of multi-national corporations, government officials, and even American and global small business owners who have no plans to do business in India will benefit from the innovative and revolutionary approach to maximizing resources that The Modern Mughal Mentality delivers.

Multi-sector success stories illustrate the various components of the Jugaad Management Principle Business Model. Specific questions in the “Modern Mughal Mentality Exercises” at the end will guide the reader through putting the Jugaad Management Principle Business Model to work for their business.

Implementing the model can lead to increased profit, maximized resources, and a more efficient way of dealing with today’s turbulent economy. The Modern Mughal Mentality also identifies international opportunities in various industries – providing practical solutions to take the guesswork out of the equation.

The Modern Mughal Mentality’s four chapters reveal how the same mentality, which has enabled India to enjoy economic success in today’s turbulent times can radically transform any business. The Jugaad Management Principle Business Model can be used to maximize resources and increase profitability in many sectors. Success stories, important lessons to remember, and opportunities for growth in both India and around the world are given. The “Modern Mughal Mentality Exercises” at the end leads the reader to think creatively and use The Modern Mughal Mentality to create innovative and cost-effective solutions to problems on their own. Regardless of where the reader lives, or what type of business they run, they will be able to improve their bottom lines by implementing these strategies.

Reviews of The Modern Mughal Mentality

"Brilliant, and a must-read for everyone!" — Dr. Vijay Govindarajan, Coxe Distinguished Professor at Tuck School of Business at Dartmouth College & Marvin Bower Fellow at Harvard Business School, The New York Times and Wall Street Journal Best Selling Author

"...Dr. Hashmi's "Jugaad Management Principle" new business model will validate and bring attention to the areas in which you need to make changes to become more successful. ...", Frank Islam, CEO and Chairman, FI Investment Group.

About Dr. Afshan Hashmi:

Dr. Afshan Naheed Hashmi born in India and educated both in India and USA now lives in Rockville, Maryland, USA. Dr. Hashmi is an author, award-winning entrepreneur, speaker, educator, books, movies, make-up and beauty products Reviewer, film critic and Radio Show as well as TV show Host, is a successful regulatory, business development and scientific professional with more than a decade of experience. She specializes in making innovative and value creation market entry strategies for companies looking to enter India. Also she lectures and delivers seminars on ''Doing Business in India,” including culture training. An award‐winning entrepreneur, Dr. Hashmi has coordinated meetings and accommodations for U.S. business delegations in India. She has facilitated the introduction of U.S. businesses to potential U.S. and international partners and vice‐versa. Dr. Hashmi maintains an extensive professional network that is required to launch initiatives especially in the U.S., India, Qatar, UAE and Bahrain.

Dr. Hashmi earned a PhD Biochemistry from AMU in Aligarh(UP) India, 1991. She was educated at Johns Hopkins University in Regulatory Affairs in the Zanvyl Krieger School of Arts and Sciences, Advanced Academic Programs, Department of Biotechnology. Also she studied at University of Maryland (Baltimore), School of Medicine, Department of Medical and Research Technology, Categorical Course in Clinical Chemistry, 1997.


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