We are excited about this enhanced, total market service, which gives our clients a more comprehensive understanding of the trends happening in prestige beauty, and what brands and products are competing for the consumer dollar.
Port Washington, NY (PRWEB) July 14, 2015
The NPD Group, Inc., a global information company, today announced the launch of its U.S. Prestige Beauty Total Measured Market (TMM) retail sales tracking service, which offers a broader view of the prestige beauty universe through expanded retailer and marketplace coverage for makeup, skincare, and fragrance. Such enhancements allow for the reporting of retail sales from the department/specialty, mid-tier, and online stores, as well as television shopping.
Highlights of the Prestige Beauty TMM service include built-up coverage of specialty stores, expanded online coverage, and a reorganization of the channel structure. A key feature is that, while the previous service offered one combined view of the prestige beauty market, this enhancement allows for both separate and joint views of brick-and-mortar and online sales.
“We are excited about this enhanced, total market service, which gives our clients a more comprehensive understanding of the trends happening in prestige beauty, and what brands and products are competing for the consumer dollar,” said Diane Nicholson, President of U.S. Softlines, The NPD Group. “We continue to listen to our beauty industry clients and innovate according to their needs and wish lists, with the goal of improving their ability to make better business decisions, and using the data in a continuously evolving marketplace.”
Since 1996, the prestige beauty industry has relied on NPD’s comprehensive beauty market research and business solutions to deliver insights and address the emerging trends, needs, and behaviors of the generations of beauty consumers.
About The NPD Group, Inc.
The NPD Group provides market information and business solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup and @npdstyle