Atlantic Information Services, Softheon to Present Complimentary Webinar on How Web-Broker Entities Can Drive Future Exchange Enrollment

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Executives from Leavitt Partners and tech firm Softheon will discuss how health plans and web-broker entities can work together to drive enrollment on health insurance exchanges, in an upcoming complimentary webinar presented by Softheon, and managed and moderated by Atlantic Information Services.

Two years after the launch of public health insurance exchanges, enrollment has begun to level off. Industry observers contend that additional enrollment growth cannot be achieved unless carriers, insurance brokers and benefits consultants are able to enroll consumers directly. “Web-Broker Entities: How WBEs Can Drive Future Exchange Enrollment,” a complimentary July 28 webinar sponsored by Softheon, Inc. and Atlantic Information Services, Inc. (AIS), will provide details of how health plans and web-broker entities (WBEs) can work together to increase enrollment and retention.

Health plans have been relying heavily on brokers and agents to drive enrollment, but in coming years, WBEs — agents, brokers or other entities with a website approved by the Centers for Medicare & Medicaid Services (CMS) — are expected to play a meaningful part in enrolling plan members. More than 50 WBEs are now registered to enroll individuals, employers and their workers in health insurance through, according to CMS records.

During the July 28 webinar, Dan Schuyler, senior director of exchange technology at Leavitt Partners, and Eugene Sayan, the founder, chairman and CEO of Softheon, will answer these and other questions:

  • How can WBEs overcome the challenges they face in enrolling individuals and small groups onto the exchanges?
  • How will the recently approved year-round access to’s Direct Enrollment (DE) function make it easier to enroll new members?
  • How are brokers and WBEs helping applicants make it through the so-called “double redirect” process?
  • What’s the latest on CMS’s EVaaS interface that would seamlessly link carriers and WBEs to
  • How can health plans and marketplaces work with WBEs to improve member retention?

A concluding Q&A session will offer participants the chance to pose questions to the speakers.

Visit for more details and registration information.

About Softheon
Empowering the nation's first state health benefit exchange since 2008, Softheon's vision and strategic direction address health care payer, provider and government agencies' goal of meeting Affordable Care Act milestones. Softheon provides HIX Integration, Direct Enrollment, Premium Billing and Edge Server solutions for insurance carriers of all sizes participating in Federal and State Health Insurance Exchange (HIX) Marketplaces. Softheon's Marketplace Connector Cloud (MC2) has been trusted by health plans, in all 50 states, as an accelerated federal, state and private exchange integration platform. Nearly 10% of all Americans who enrolled in Federal and State Based Marketplaces in 2015 coverage use Softheon MC2 platform for enrollment, premium billing and member services. Softheon MC2 is a Software-as-a-Service (SaaS) solution where insurers pay a one-time activation and ongoing PMPM fees for exchange members only, while eliminating most, if not all, risks associated with ACA enrollment compliance and other mandates. Softheon is an authorized web-broker entity and approved by the federal government to offer subsidized health insurance to Americans. To find out more about Softheon, visit

About AIS
Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, looseleafs, books, strategic reports, databases, webinars and conferences. Learn more at

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Shelly Beaird-Francois
Atlantic Information Services
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