HOBO Kicks off Media Effort to End Marijuana Prohibition with a TV, Internet and Radio PSA Campaign

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Public Service Ads by Award-Winning Creative Audio/Music House Designed to Educate Public and Reform Harsh Sentencing Laws

From HOBO's PSA campaign to end marijuana prohibition.

“By exposing the hypocrisy of marijuana laws and the negative impact enforcement has had on people’s lives, particularly in the minority community, we hope to influence opinion in a positive way.

After witnessing first hand the effects of the nation’s draconian marijuana laws, Howard Bowler, President of the award-winning audio post/music production company HOBO, is responding the only way he knows how -- through the power of sound. The company is launching a TV, radio and Internet public service campaign targeting states where measures to legalize marijuana are on the ballot.

HOBO’s creative team wrote and produced the ads that are available for free to any broadcast outlet and organization interested in this issue. All of the spots can be customized for local markets. Several regional radio spots have already been produced with input from the organization Regulate Rhode Island.

Click here to check out one of the radio spots entitled: “Master-Peace Theater.”

“The more I learned about the origin of prohibition, the more I realized these laws have a complex political history, are not based on science or health and yet their social impact is huge.” Bowler adds, “Last year alone 700,000 people were arrested on Marijuana related charges. That’s more than for all violent crimes combined. After reviewing the current efforts of organizations like MPP (Marijuana Policy Project), NORML, LEAP, and DPA (Drug Policy Alliance), I could see that having professional creative marketing support could be helpful in their mission.”

The company’s initial TV/Internet spot is entitled “End Prohibition Now.”

Live Streaming Event:
In addition, Bowler is organizing a live streaming musical performance featuring invited members of the New York creative arts community, including many in the advertising, television, film and branded content creation industry. The event, slated for fall, will be streamed live through HOBO’s website and social media channels.

“By exposing the hypocrisy of our marijuana laws and the negative impact enforcement has had on people’s lives, particularly in the minority community, we hope to influence opinion in a positive way," Bowler adds. "Changing these laws, legalizing the drug and regulating it is a much more responsible policy than arresting and locking people up for a personal choice that is statistically far less harmful than cigarettes. To quote Plato: ‘We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light.’”

For more information on HOBO’s “End Prohibition Now” Campaign and access to the company’s inventory of spots call 212-967-6532 or email: info(at)hoboaudio(dot)com

About HOBO Audio:
HOBO Audio is an audio post production company dedicated to creating an exceptional experience. The company has earned the trust of some of the most iconic brands in the world. Make yourself at HOBO.

Creative Credits:
PSA/TV Spot: End Prohibition Now / Marijuana

Agency/Production Company/Audio: HOBO, New York
Creative Director: Howard Bowler
Writer: Johnny Marbles

Editorial: HaveAHartman, Minneapolis, MN
Editor/Animator: Matthew Hartman

Music /Audio Mix: HOBO, New York
Composer: Julian Angel Haitrus, Loudpack Zack
Engineer: Diego Jimenez
VO: Rodger Parsons

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Ray Ecke
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