University of Missouri Partners With Evolution Labs to Transform Their College Admissions Experience

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University of Missouri to launch S360™ engagement platform to reshape the way prospective and admitted students interact in the admission process.

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Evolution Labs provides a fresh approach to recruitment technology—focusing on the student, not just the back-end software...We were looking for technology that would make their experience better...S360 allows us to do that.

Evolution Labs today announced that the University of Missouri has chosen its S360™ engagement products to enhance the experience of prospective and admitted students as well international prospects. S360 enables colleges to immerse prospective, admitted and current students in highly engaging web and mobile-based experiences designed to foster a meaningful affinity between student and school and to impact learning outcomes and student success. Mizzou will launch the S360 Recruit over the summer with special tracks for both high school juniors and rising seniors, and plans to launch S360 Yield in the fall.

“The University of Missouri has always been innovative and is truly becoming a leader in leveraging new technology to enhance the admission and yield process,” said Peter Kraft, Co-founder at Evolution Labs. “In this competitive admissions environment, we believe universities that focus on student and parent-centric engagement tools to better hone in on prospects’ interests will emerge in a leadership position over institutions that rely mainly on administrator-centric platforms, such as CRMs.”

S360 provides prospective, admitted and current students with highly individualized content tailored to the criteria and interests they find most relevant to their own college search—from academics and faculty to campus location, size and personality of the school. As prospects and admits learn more about Mizzou through expert-written articles, engaging videos and quizzes, they can also interact and “shadow” current students, view "real-life" social media feeds and share their interest in Mizzou by connecting program features with their preferred social networks—all on a single platform.

S360 also utilizes a proprietary algorithm designed to determine propensity of prospects and admits on a multi-faceted spectrum that considers academic, financial and lifestyle fit. Engagement insights are delivered back to the school in real time, arming them to make better communication and enrollment decisions.

“Evolution Labs provides a fresh approach to recruitment technology—focusing on the student, not just the back-end software,” said Chuck Mays, Director of Admissions at the University of Missouri. “We were looking for technology that would make their experience better, not just the experience of our admissions and marketing staff. S360 allows us to do that.”

About Evolution Labs
Evolution Labs is changing the way students engage with schools and the way schools engage students. Its proprietary software platform helps schools and recruit, enroll and retain students and their parents (driving inquiries, apps, yield and retention). The company's S360 engagement platform provides institutions with technology and a highly immersive content experience to better connect with students while driving more successful educational outcomes.

About the University of Missouri
The University of Missouri was founded in 1839 in Columbia as the first public university west of the Mississippi River and the first state university in Thomas Jefferson's Louisiana Purchase territory. Considered one of the nation's top-tier institutions, Mizzou is the flagship campus of the four-campus University of Missouri System. It is one of only 34 public universities, and the only public institution in Missouri, to be selected for membership in the Association of American Universities. MU offers more than 300 degree programs — including 85 online degree options — and has a diverse enrollment with 35,000 students from every county in Missouri, every state in the nation and 120 countries. A member of the Southeastern Conference, Mizzou features the state’s only division I-A athletic program, where student-athletes in 20 sports compete at the highest level nationally.

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Rebecca Wang
Evolution Labs, Inc.
+1 866-648-9975 Ext: 705
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