Radius Categorized as a 'Predictive Modeler' in Independent B2B Marketing Report

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In a new report, Independent Analyst Firm highlights new predictive vendors and recommends for companies to determine which vendors to work with by matching process maturity to desired business outcome

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We’ve built an end-to-end predictive marketing solution that can be implemented quickly and provide our customers with actionable insights within days.

Radius, the business-to-business predictive marketing software company, today announced its inclusion in Forrester Research’s July 2015 report titled New Technologies Emerge to Help Unearth Buyer Insight From Mountains of B2B Data.

“Selecting the right solution means you must weigh the relative sophistication of your automation processes and team experience against the level of big data capability you are ready to absorb,” wrote Laura Ramos, Forrester analyst and author of the report. Key take-aways included:

  • Nearly two-thirds of business decision-makers are implementing or upgrading predictive analytics solutions today or plan to do so in the next 12 months
  • B2B marketers need to catch up to the market and vendors
  • Marketing process maturity can guide your entry into this space

Radius was also cited for its work with customer FiveStars, a customer loyalty network provider that “used real-time predictive marketing software from Radius to select market segments with the highest propensity to convert.” The report went on to say that, “by concentrating on those segments and avoiding the cost of broadly scoped campaigns, FiveStars engaged its addressable market and achieved an initial twentyfold increase in marketing-driven revenue.”

“We’ve built an end-to-end predictive marketing solution that can be implemented quickly and provide our customers with actionable insights within days,” says Angela Zener, SVP of Marketing at Radius. She adds, “Many customers do not have the internal capability, resources, nor time to launch consultative, heavy, or long-drawn out data analytics projects. They partner with Radius because they want immediate impact, self-serve dashboards and interfaces, and a system that provides ongoing value. Radius is unique in that way.”

How Radius Works

Radius delivers predictive marketing software that transforms the way B2B companies discover new market opportunities, acquire the right customers, and measure success. Using Radius, marketers can instantly access unprecedented value with cloud-based software designed for user experience, scalability, and security for organizations of any size – from the Fortune 500 to emerging growth companies.

Radius is built on the Radius Intelligence CloudSM, which empowers CMOs with the rich customer insights, predictive analytics, and seamless CRM integrations they need to tap into new opportunities and deploy highly-targeted campaigns.
To download a complimentary copy of the Forrester report, please go to: http://bit.ly/forrester_predictive.

About Radius

Radius delivers predictive marketing software that transforms the way B2B companies discover new market opportunities, acquire the right customers, and measure success. Using Radius, marketers instantly access unprecedented value with cloud-based software designed for user experience, scalability, and security for organizations of any size – from the Fortune 500 to emerging growth companies. For more information, please visit http://www.radius.com. To receive updates on Radius, please sign up for our newsletter on http://www.radius.com/blog.

Business Contact
Angela Zener
SVP Marketing at Radius
angela(at)radius(dot)com
510-499-8454

Media Contact
Melissa Sheer
Kent Place Communications
melissa(at)kentplacellc(dot)com
(917) 690-2199

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Kent Place Communications
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