Perks Joins Loyalty360 as part of Engagement Strategy

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Global loyalty marketing agency partners with professional association for loyalty marketers
Perks will be a great resource for our community, and we look forward to having them actively involved. - Mark Johnson, CEO and CMO of Loyalty360

Perks, provider of incentives and loyalty marketing programs for employees, channels and consumers, released a statement announcing its emerging relationship with Loyalty360, the leading loyalty marketer’s association.

As part of Perks’ continued commitment to excellence, this new union will be used to maintain a knowledge base of best practices and techniques associated with the continuing evolution of loyalty marketing in the B2C and B2B marketplace. Both Perks and Loyalty360 share the same fundamental understanding that, when executed properly, thoughtful and innovative engagement efforts drive business performance and loyalty. Perks looks forward to sharing expertise, best practices, news, and insights with the Loyalty360 community - as well as participating in the Loyalty360 Verified program.

Mark Johnson, CEO and CMO of Loyalty360 shares his input on the new relationship:

“We are delighted to have Perks join Loyalty360. As the landscape of employee, channel, and consumer brand loyalty continues to evolve, we see growing interest from the market to align themselves with strategic and thought leaders that can help them evolve, shape and guide them in this rapidly evolving landscape. Perks will be a great resource for our community, and we look forward to having them actively involved.”

As leaders in loyalty, both companies understand that there are constantly new ways to engage and retain customers, specifically in this new era where the evolving B2B buyer’s journey is resembling the B2C experience. The evolution of digitally connected customers lies at the core of this marketing evolution, reflecting the dramatic change in the dynamic between relationships and transactions. These connected customers can now buy from retailers, OEM’s, distributors, and resellers regardless of geography.

In today’s B2B environment, engaging throughout the customer’s buying cycle requires a similar way of thinking to the B2C Omni-channel strategies major brands are engaging in today. B2B marketers must nurture prospects through multiple channels before they can turn different hits into sales opportunities, so it is critical to know how you are connecting with each buyer at each interim stage. To learn about this transformation and how to benchmark an effective B2B and channel incentive program, register for our upcoming webinar on July 30 here. As a member of Loyalty360 and a leader in innovative rewards and recognition solutions, Perks looks forward to shedding light on the latest news in B2B and B2C loyalty and engagement.

About Perks Channel
Perks is a leading incentives and loyalty marketing company the combines a solid business strategy with the latest technology to ensure our customers become more effective with their employees, channel partners and consumers. With a listing on the Salesforce AppExchange and a global user base exceeding 5 million users, Perks takes the guesswork out of incentives and loyalty programs. Utilizing the Perks’ Science of Motivation™ methodology, we provide your business with the tools necessary to motivate the people who matter most to your organization.

Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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Deb Broderson
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