Exclusive Video Series Showcases Marketers Behind Award-Winning Campaigns

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Today, Keen Strategy released a series of videos detailing best practices and cutting-edge insights from marketing experts at some of the top companies in North America.

Alex Ho of American Greetings - This Year's Big Effie Winner!

These interviews provide marketing professionals world-wide behind the scenes insights into how to achieve greater impact.

Once again, Keen has partnered with Effie Worldwide to conduct interviews at the 2015 North American Effie Awards Gala in June, where all of those profiled were award recipients. The high-profile group includes marketing experts at American Greetings, Audi, TD Bank, GE Capital, and Oscar Insurance Corporation. The full interviews are now available for viewing at http://www.keenstrategy.com/tv and will be distributed by Effie to the industry’s most influential agency and client-side executives, with the reach expanding through web and social media channels.

“At the core of Effie Worldwide’s mission is learning and education, so we proactively seek opportunities to stir the pot on the discussion surrounding the drivers of marketing effectiveness. Effie Award winners represent marketers at the top of their game – the ones who have created and executed the right formula to achieve marketing effectiveness – they are the ones we want to learn from,” says Neal Davies, President and CEO of Effie Worldwide. "We feel fortunate to be working with Keen Strategy to share the learning and help us in our mission to make marketers effective.”

Keen approached the interviews with the intention of gaining insight into best practices and marketing effectiveness, as well as sharing advice on the most important drivers of marketing today, but found the final product to contain even more depth.

“Unleashing the potential of companies and brands is at Keen’s core,” said Alan Hart, managing partner at Keen, who conducted the on-camera interviews with the five marketing professionals. “We are honored to help further the mission of Effie Worldwide and inspire marketers to achieve higher performance. These interviews provide marketing professionals world-wide behind the scenes insights into how to achieve greater impact.”


About Keen Strategy
Keen is a new breed of firm: a software-enabled strategic consultancy. We combine next generation decision analytics with a practical, outcome-based mindset to help managers make effective, proactive decisions about their business. Keen works with clients who believe in the power of the next leap forward. Our areas of expertise: brand strategy, customer strategy, marketing forecasting & optimization, and trade promotion optimization.


About the Effie Awards
The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with regional programs in Asia Pacific, Europe, Middle East/North Africa and North America, and more than 40 national competitions and specialty programs.


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Heather Burns
Keen Strategy
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Stephanie Pulner
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