It’s Game On: ‘Pixels’ Movie Fans Raise Funds for Children’s Hospitals

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Sony Pictures and Extra Life – a Children’s Miracle Network Hospitals fundraising program for gamers – partner to raise funds for local children’s hospitals

As Adam Sandler and a star-studded cast prepare to save the world from aliens attacking Earth through classic arcade games in 'Sony Pictures’ Pixels, in theaters July 24, moviegoers can help save the lives of sick and injured kids.

Sony Pictures has teamed up with Extra Life – a Children’s Miracle Network Hospitals fundraiser for gamers – to give gaming fans opportunities to support their local member hospitals. They can:

Donate a profile picture for a special edition pixel-ized movie poster. With a $50 donation, fans can upload a profile picture at to be one of thousands of fan faces included in a special edition movie poster. All donors will receive a digital copy of the poster. Donations will go to the Children’s Miracle Network Hospitals in fans’ communities.

Purchase a limited edition “Lady Lisa” t-shirt at Actress Ashley Benson, who plays Lady Lisa from the videogame Dojo Quest in the movie, is donating proceeds from the sales of the limited edition t-shirts to Children’s Miracle Network Hospitals.

To help raise awareness for the critical need of funds for children’s hospitals, movie cast members Josh Gad and Michelle Monaghan and a Miracle Kid whose treatment is supported by fundraising programs like Extra Life will ring The Nasdaq Stock Market Closing Bell at 4 p.m. on July 21.

Extra Life has raised more than 14 million for 170 Children’s Miracle Network Hospitals across North America. Empowered to make a difference in the lives of sick and injured kids, gamers support kids, like program legacy Victoria Enmon, year-round and during a 24-hour gaming marathon each fall. Victoria was treated for acute lymphoblastic leukemia at a Children’s Miracle Network Hospital in Texas. During treatments for three bouts of the disease, it was gamers who kept up her spirits with visits and gifts of video games. Extra Life allows gamers to play for the Children’s Miracle Network Hospital of their choice to help fund research and equipment, critical treatments and support for families who cannot afford care.


About “Pixels”
As kids in the 1980s, Sam Brenner (Adam Sandler), Will Cooper (Kevin James), Ludlow Lamonsoff (Josh Gad), and Eddie “The Fire Blaster” Plant (Peter Dinklage) saved the world thousands of times – at 25 cents a game in the video arcades. Now, they’re going to have to do it for real. In Pixels, when intergalactic aliens discover video feeds of classic arcade games and misinterpret them as a declaration of war, they attack the Earth, using the video games as the models for their assaults -- and now-U.S. President Cooper must call on his old-school arcade friends to save the world from being destroyed by PAC-MAN™, Donkey Kong™, Galaga™, Centipede®, and Space Invaders™. Joining them is Lt. Col. Violet Van Patten (Michelle Monaghan), a specialist supplying the arcaders with unique weapons to fight the aliens.

Pixels is directed by Chris Columbus. The screenplay is by Tim Herlihy and Timothy Dowling, with a screen story by Herlihy, based on the short film by Patrick Jean. The film is produced by Adam Sandler, Chris Columbus, Mark Radcliffe and Allen Covert.

About Extra Life
Extra Life is a Children’s Miracle Network Hospitals® fundraising program within the gaming community. Participants fundraise year-round and pledge to game for 24 hours with one goal: to save and improve the lives of sick and injured kids. Funds raised stay local to help pediatric patients at 170 Children’s Miracle Network Hospitals across North America. Since 2008, Extra Life has raised more than $14 million for member hospitals. The movement, formed by gamers bonded by passion, is committed to saving and improving the lives of local kids. Play games, heal kids and join the community today at

Founded in 2014, is a social apparel company, revolutionizing the way merchandise is sold online. Based in Hollywood, Represent's roots are firmly in the entertainment industry – designing and selling limited edition merchandise lines for influencers of all kinds through innovative flash sale campaigns. Represent has run campaigns with some of the world's most recognizable names – such as James Franco, Will Ferrell, Manny Pacquiao and Susan Sarandon.

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