Phil & Co. and GoDiversity Announce Strategic Alliance to Launch “Cause Diversity”

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Leading NYC Cause Marketing & Communications Agencies Partner to Support Philanthropies and Companies “Doing Good” in Hispanic Community

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Phil & Co., a leading full-service New York City marketing and communications agency, and GoDiversity, a leader in Hispanic brand-direct communications, announce a strategic alliance to launch “cause diversity,” offering clients in the cause space the opportunity to better reach and engage with the Hispanic market.

“We’re excited about our new alliance with GoDiversity,” said Gary Zarr, co-founder and partner at Phil & Co. “By bringing diversity marketing into the cause space as a much-needed and exciting new service for nonprofit and corporate clients, we aim to have a positive impact on society – and on our clients’ bottom line.”

Phil & Co. is a full-service cause marketing, public relations, advertising, digital and branding agency. Begun in 2008, the agency specializes in leveraging the good that private sector companies, nonprofits and people do for the advancement of their marketing goals, public image and standing in the community. For more information, visit

GoDiversity, Inc., founded in 2004, has carved out a reputation as one of the most creative and effective Diversity marketing agencies in the country. Among GoDiversity’s served clients are: AARP, Hartford Insurance, UTA, Virgin Mobile, Catholic Relief Services and Time Warner Cable. To learn more about GoDiversity, visit

"Partnering with Phil & Co. will help us focus on what is important - empowering the Hispanic Market. We look forward to helping Hispanic communities reach their goals, change the way they are perceived, and become better known as powerful strategic partners in all philanthropic efforts,” said Humberto Freydell, founder at GoDiversity.

“By expanding the services we can offer to current and future clients, we believe we are filling a gap in the industry,” explained Cliff Sloan, Phil & Co. co-founder and partner. “By combining our experience, knowledge and skills, we are confident that the Phil & Co.-Go Diversity alliance will continue to be on the cutting-edge of cause marketing and making our world a better place.”

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Brittnie Mabry
Phil & Co.
+1 (646) 490-6446
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