Enticing Your Audience Through Content Strategy

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Content experts unite at the Westin Bonaventure Hotel in Los Angeles this September 10 & 11. Connect with global leaders at organizations that include Google, Facebook, The Economist, Airbnb, Capital One, Twitter & more, brought to you by Innovation Enterprise.

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This highly interactive summit will delve into the biggest challenges facing content strategists today.

“Without great content, a great product withers”. A customer's experience of a product or brand starts from the moment they engage with the content. How well it’s described and demonstrated sets the path for how well it’s executed. For this reason, great content is essential for the success of the product or service.

The Content Strategy Innovation Summit aims to provide attendees with the knowledge & tools to take their digital presence further; learning from industry leading figures and collaborating with high-level peers.

One major area in content is its affect on brand reputation. Day 1 of the event will include the panel session ‘How Content Influences Brand’. Moderator Jasmine Probst, Content Strategist at Facebook will be joined by content specialists from Capital One & Shoes of Prey, to discuss how to adapt, evolve and remain consistent when developing your brand. This session will allow delegates to actively engage in the discussion and have all your content questions answered.

Recent research from The Economist Group highlights a gulf exists between the desires of content producers and content consumers. In their keynote presentation, Mina Seetharaman, Global Director of Content Strategy, will assess how we can bridge that gulf to create more effective content marketing strategies and build better relationships.

“This highly interactive summit will delve into the biggest challenges facing content strategists today, allowing the audience to discuss their challenges with leading content specialist ” says Harriet Connolly, Conference Organiser.

For a more complete list of speakers, presentations and registration details for the Content Strategy Innovation Summit, Los Angeles please visit:
http://theinnovationenterprise.com/summits/content-strategy-innovation-summit-los-angeles/schedule

Our summit is part of our two-day Digital Innovation Festival giving you the opportunity to connect with 500+ digital experts & 100+ leading speakers across 5 key summits.

Take a look: http://pages.theinnovationenterprise.com/DigitalLA.html

About Innovation Enterprise:

Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.

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Shivanee Pattni
Innovation Enterprise
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since: 11/2011
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