How to Become a Breakthrough Entrepreneur

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Kauffman FastTrac presents author Dorie Clark in a three-part video series and Twitter chat beginning July 23

My goal in this series is to teach entrepreneurs how to develop their brands and how to take control of their reputations, Clark said.

Hundreds of millions of tweets, posts, chats and blogs are created each day, making it more difficult than ever for new businesses to stand out. In three 10-minute videos released each Thursday from July 23 through Aug. 6, Kauffman FastTrac will help entrepreneurs overcome this challenge. The new video series featuring author Dorie Clark will conclude with a live Twitter chat on Aug. 13, from noon to 1:00 p.m. CDT, using the hashtag #KFTAuthors.

In a conversation-style format, Clark shares powerful tips from her new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. Clark will coach entrepreneurs on how to generate attention in a crowded competitive landscape, how to build a loyal following and how to cultivate a business’ reputation over time.

“My goal in this series is to teach entrepreneurs how to develop their brands and how to take control of their reputations,” Clark said.

The content was developed for entrepreneurs, investors and educators interested in stimulating economic growth through business ownership and development. Each video is free and available to the public.

Clark is a marketing strategy consultant, professional speaker and frequent contributor to the Harvard Business Review, TIME, Entrepreneur and the World Economic Forum blog. Clark consults for a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, the Bill & Melinda Gates Foundation, Yale University, the Mount Sinai Medical Center and the National Park Service.

Kauffman FastTrac is the leading global provider of learning curricula that equip aspiring and existing entrepreneurs with the business skills and insights, tools, resources and network to start and grow successful businesses. Kauffman FastTrac was created by the Ewing Marion Kauffman Foundation, the largest foundation in the United States devoted to entrepreneurship. Visit for more information.

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John Eddy
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