New Fitness Business Model Gives Gym Members More for their Money and Improves Facility Financial Health

Share Article

New fitness business book, The Faction Model, delivers personal training at an affordable price while outlining a blueprint for increased facility revenue and stability. Author and fitness entrepreneur Lucas G. Irwin explains how his innovative approach continues to keep his customers coming back and his business thriving.

People who like to workout spend money - and lots of it - on new classes, personal trainers, equipment, and even multiple gym memberships for some. In fact, according to 2013 market research revenue data collected by the International Health, Racquet & Sportsclub Association (IHRSA), the U.S. fitness industry is a $22 billion enterprise.

In his new book, The Faction Model, Lucas G. Irwin, a Miami-based certified fitness coach and owner of SteelHouse Guided Fitness Systems, explains how he created an industry-shifting business model that allows consumers to get affordable hands-on assistance and access to goal-specific training while keeping business thriving for fitness facilities and gym owners.

“Short-term personal training gets expensive for consumers,” Irwin explained. “The Faction Model helps make this personalized assistance more affordable for members and creates a new, long-term revenue stream that can drastically improve the stability of the facility,” he said. “The Faction Model is a blueprint that delivers personal training included in a monthly gym membership. My customers value it and my business is growing as a result,” he added.

The Faction Model outlines Irwin’s nationally recognized business model in which he offers personal training quality service at a price that is competitive with a standard gym membership. After years of testing The Faction Model in his own facility, Irwin mapped out his innovative approach to share with other facility owners and trainers in The Faction Model, his first book.

Irwin opened SteelHouse Guided Fitness Systems with his wife in 2008 and have been developing and fine-tuning their no-frills fitness center that simply aims to deliver more for less. At SteelHouse, Irwin implements one portion of the Faction Model by having staff trainers available on duty to help every member, from first time visitors to experienced power lifters, throughout their designated workout.

For more information about The Faction Model, author Lucas G. Irwin or SteelHouse Guided Fitness Systems, please visit or contact Wendy Coen at 786.303.1746.

About Lucas G. Irwin:
Lucas G. Irwin, MBA, NASM Performance Enhancement Specialist, Certified USA Powerlifting Coach, co-founded Steelhouse Fitness Miami, Inc. in 2008 with his wife, Soolmaz Hosseini. With over 10 years of training and coaching experience, Lucas has helped thousands of clients reach their personal health and fitness goals. Lucas has always directed the preponderance of his work and studies toward the business side of the fitness industry. With the ultimate goal of improving accessibility to quality training and guidance, he has spent the better part of his career analyzing and rethinking the business of fitness and improving how coaching and training are delivered to consumers. Follow Lucas G. Irwin on Instagram @Lucas.G.Irwin


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Wendy Coen
Visit website