TDG: Sports Viewers Embracing Second-Screen Sports Apps

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New Report Reveals a Third of Broadband Users that View Televised Sports Engage Second-Screen Sports Apps, Rights Holders Well Positioned to Profit

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Building a large base of second-screen app users is immensely beneficial to the leagues, teams, and networks that create modern sports experiences.

New research from TDG finds that a third of US broadband users have used a second-screen sports app while watching a game on TV. Engagement will further broaden and deepen during the next ten years as more leagues and conferences introduce their own apps, and as these apps become better attuned to the needs of live sports viewers. These trends form the basis of TDG's new report, Second Screens & The Future of Sports Engagement.

"Portable devices are becoming a must-have companion for many television sports viewers," notes Alan Wolk, TDG Senior Analyst and author of the new report. "Simultaneous access to real-time updates and related media on smartphones and tablets is becoming routine for a growing number of fans."

"Second-screen use mirrors the way fans behave while they are watching a live sporting event," says Wolk. "Television sports viewers scream at the set during critical plays. They chat with their friends. They go online to look up stats. Second-screen apps support these same activities while enhancing their engagement with the televised game."

Fully aware of these tendencies, broadcast networks, leagues, and teams have designed robust second-screen apps that deepen their connection with fans. When combined with embedded support for popular social platforms, these apps are proving attractive to fans looking for new ways to connect with their favorite teams and players.

The importance of second-screen sports apps transcends simply enhancing the viewer experience. As Wolk notes, "Building a large base of second-screen app users is immensely beneficial to the leagues, teams, and networks that create modern sports experiences. It allows them to collect vast amounts of data about their audiences, who they are, what other sports or programs a viewer may like, or what camera angles they prefer. Rights holders can then use this data to drive audience acquisition, inform programming decisions, even refine ad targeting."

While the use of second-screen sports apps will enjoy healthy advances during the next decade, growth will not be evenly distributed. "Sports interests that incorporate second-screens into the viewing experience will reap healthy benefits. Those that fail to leverage these new platforms, and the valuable data they produce, will not only miss out on new revenue opportunities but risk being left behind."

TDG's new report, Second Screens & The Future of Sports Engagement, offers insight into the use of major second-screen sports apps, including the types of apps used and the features audiences find most valuable. The analysis also offers forecasts for second-screen sports app use between 2015 and 2025, as well as per-user revenue generated.

This report is an important and indispensable assessment of second-screen app strategy, certain to be of value to those interested in this space. For more information about TDG's new report, please contact our sales team at sales(at)tdgresearch(dot)com or 469-287-8050.

Wendy Stockard

About TDG Research
TDG provides actionable intelligence on the quantum market shifts impacting consumer technology and media behavior. Since 2004, our market research and advisory services have helped technology vendors, media companies, and service providers understand how consumers access, navigate, distribute, and consume broadband media -- whenever and wherever they may be. For more information, visit our website at

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Wendy Stockard
TDG Research
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