YouTube Sensation Andrea Russett Hosted A Fan Meet And Greet At IT'SUGAR Fashion Island

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Debut of SOUR PATCH KIDS Big Sized "Kid" In Individual Flavors

YouTube sensation Andrea Russett made a special appearance for a fan meet and greet at IT'SUGAR Fashion Island, a store known for all things delightful and indulgent, on Saturday, July 11 in Newport Beach. Russett helped debut and celebrate brand new SOUR PATCH KIDS® offerings which are available exclusively at IT'SUGAR stores around the country.

"Fans lined up hours before the event started to meet Andrea and check out the new SOUR PATCH KIDS® collection," said Paul Bundonis, President of IT'SUGAR. "It was great to see the excitement created by this special appearance and fantastic new partnership."

For the first time ever customers were treated to a new larger size "kid" that are sold in individual flavors so fans could mix and match their own red, orange, green, yellow, blue, and pink SOUR PATCH KIDS®. Also, available are a special giant 1.9 pound box of SOUR PATCH KIDS® as well as exclusive apparel and accessories including t-shirts for men and women, sleep shirts, phone cases, squishy plush pillows, totes, beach towels, sandals, and drinkware.

Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT’SUGAR Empire consists of over 75 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations such as London, Panama, and Grand Cayman. With aggressive growth plans, IT’SUGAR sees a future where everyone has access to the pure joy that comes from indulging in a movement where life doesn’t have rules -- the IT’SUGAR movement.

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Lauren Hedstrom
Fox Greenberg Public Relations
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