The expectations of students are more advanced than the marketing experiences higher ed institutions are delivering.
Baltimore, MD (PRWEB) July 17, 2015
The annual eduWeb Digital Summit for the higher education community delivers presentations and workshops to those who are involved in the design, development, marketing strategy, implementation and management of their online presence. This year’s conference will be held July 27-30 in Chicago. R2integrated, a national marketing agency with a strong portfolio and subject matter expertise in higher education marketing, will co-present with Notre Dame of Maryland University on the Digital Marketing and Communications track on Wednesday, July 29.
Steve Navarro, r2i’s VP of Market Development, and Susan Repko, Director of Marketing Communications at Notre Dame of Maryland University, will lead a session titled “5 Truths of the Student Journey You Will Not Believe.” Through research and interviews with the core Millennial audience graduating high school and undergoing the student journey in higher education, this presentation will highlight the behavioral decision-making process of college bound students and how higher ed institutions are often missing the mark on winning over their target market.
Session attendees will have the opportunity to gain insights on:
- What students really care about
- What they’re really looking for on social media from the schools they are pursuing
- How to advance marketing campaigns to be more socially and mobile savvy for the student audience
“R2i works with a number of schools such as University of Michigan, Boston College, Fortis, University of Maryland and Loyola University Maryland, and one of the consistent challenges I see across this vertical is that the expectations and behaviors of students are far more advanced than the marketing experiences they are being delivered,” shares Navarro.
Susan Repko of Notre Dame notes, “The way students research and evaluate schools has shifted dramatically in the last few years. Notre Dame is taking the steps to respond to the behaviors of our audience by evolving both our internal model and our outward facing approach to marketing. We are looking at the journey through the lens of the student and their parents and working to meet them on their terms.”
R2i is a national full-service agency with offices in Silicon Valley, Seattle, New York and Baltimore/Washington, D.C. With diverse expertise and a hands-on approach, r2i guides companies through a complex marketing landscape and builds integrated solutions that accelerate success. R2i’s unique alignment between brand expression, demand generation, and marketing technology results in compelling creative campaigns and digital experiences—and deeper customer connects. Through focused areas of purpose such as web development and technology, revenue marketing, media, loyalty and retention, sales enablement, brand strategy and content marketing, r2i has consistently delivered on the new promise of marketing integration today for its clients. R2i clients include Microsoft, Hershey, Chevron, Citrix, Atlantic Health, Aramark and MasterCard.
About Notre Dame of Maryland University
Grounded in the Catholic traditions of the liberal arts and service to others, Notre Dame of Maryland University was established by the School Sisters of Notre Dame in 1895. For more than a century, the University has anticipated and met contemporary needs with visionary and pragmatic programs, educating strong and compassionate leaders who transform the world. The University, which is home to Maryland's only women's college, offers undergraduate, graduate, and professional programs for women and men.