Howard University Athletics Unveils New Bison Logo

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New Bison Logo Symbol of Strength, Power and Tenacity

New Bison Logo

“Athletic competition is an important part of the Howard experience, and this new logo is evidence of our commitment to excellence in sports alongside our pursuit of excellence in academics and research,” said President Wayne A.I. Frederick.

Howard University Athletics unveiled new Bison logo, the symbol of strength, power and tenacity that guides the University’s athletic teams during today’s press conference.

“Getting a new symbol is exciting. It is the visual evidence of our Bison spirit and pride,” says Shelley Davis, interim athletic director. “The new logo represents a fresh opportunity for our student-athletes to rally around the values that make Howard University great.”

“Athletic competition is an important part of the Howard experience, and this new logo is evidence of our commitment to excellence in sports alongside our pursuit of excellence in academics and research,” said President Wayne A.I. Frederick. “The logo will provide a unique, unifying image which the entire Howard University community can share.”

The development of a new logo began in 2014, using a process that engaged all stakeholders in the Howard community. In January 2015, the University solicited input from students, faculty, staff and alumni via social media, asking, “What makes you a Bison?”

Chief Brand Strategy, the firm chosen to direct the process, incorporated those ideas in developing a set of draft designs. The final product presented today comes from several months of focus groups held on campus and through social media that included Bison athletic administrators, coaches, student-athletes, faculty, staff, campus marketing team members and alumni.

Over the next several months, the logo and the associated wordmarks will become integrated across the athletic department and with the assistance of the University administration, become part of the institution's marketing and promotional materials.

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Anthony Owens
Howard University
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