This integration allows clients to leverage the data in Nimble AMS to drive the messaging of their email campaigns to perfect the timing and relevancy of their emails.
Saratoga Springs, NY (PRWEB) July 17, 2015
Informz, Inc., a leading provider of digital marketing solutions for the association and nonprofit markets, announced today that the Nimble AMS association management system (AMS) now integrates with the Informz email marketing and marketing automation platform. The integration will allow Informz and Nimble AMS users to streamline processes and create more effective email marketing and marketing automation campaigns.
Informz offers an email marketing and marketing automation platform that enables associations and nonprofits to improve engagement and manage online communications all from one interface. Features of the Informz platform include a drag-and-drop email designer, campaign canvas for building automated, multi-step email campaigns, engagement scoring, and more. The Informz platform easily integrates with data sources such as Nimble AMS to enable organizations to eliminate manual processes and improve efficiencies while increasing the ability to target and personalize email messages.
“We have been working with NimbleUser for over 10 years and I have always been impressed with their organization, people and products. I am very happy to announce this new integration and the solidifying of our partnership,” said Joe Tyler, CEO at Informz. “This integration allows clients to leverage the data in Nimble AMS to drive the messaging of their email campaigns to perfect the timing and relevancy of their emails."
The integration between Informz and Nimble AMS creates an advanced relationship management solution, enabling users to:
- Utilize the powerful Salesforce reporting engine (integration built off Reports Object) to segment your audience.
- Personalize mailings using Nimble AMS data fields.
- View email activity history (mailing name, date/time) in Nimble AMS.
- View a Contact’s unsubscribe status in Nimble AMS.
- Leverage Salesforce reporting, dashboards and business intelligence to report on your engagements.
“Informz is a proven leader in the association space and we are very excited to have them as a Nimble AMS partner,” said Sigmund VanDamme, CCO and Founder at NimbleUser. “Informz has consistently delivered an outstanding experience to our customers.”
Associations utilizing this integration will be empowered to take their email marketing and communications to the next level. For more information, visit http://www.informz.com.
Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing, marketing automation and consulting services.
About Nimble AMS
Nimble AMS is an enterprise class association management system (AMS) built on the Salesforce Platform, the world's most innovative customer relationship management (CRM) system. With Nimble AMS you get all of the critical AMS features needed to manage your professional or trade association AND the CRM features of Salesforce. Learn more at http://www.nimbleams.com.