‘Team (RED) Snapple’ Named Winners of the 2015 Pearson-Sponsored (RED) Challenge

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Challenge Provides Undergraduates with Career Development Opportunities by Creating a Theoretical Marketing Campaign for a New (RED) Product to Fight AIDS

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Today, Pearson announced the winners of the (RED) Challenge, a collaboration between Pearson and (RED) for an experiential learning contest which provides career development opportunities for business and marketing students. Students formed teams to ideate and create their own new (RED) product concept, specifically targeted at the college market, and were challenged to redefine the impact that the product can have on the world by helping (RED) fight AIDS. The winning team was ‘Team (RED) Snapple’ from Aurora University, which was led by sponsoring professor Brian Vander Schee. Team members included: Nicole Funk, Cristina Carlos, Laneysha Campbell, Daisy Gomez, and Dayna Olson. Here’s a link to the winning team’s video.

Visit pearsonhighered.com/red-challenge to see a full list of the finalists.

A total of 175 students from across North America submitted 35 projects, with the top 10 teams being determined by open voting on a Pearson website. The winning team will fly to New York City to present their concept to the (RED) team, and Pearson will donate $1 to the Global Fund to fight AIDS for every vote cast.

“The students really enjoyed the process of using their creativity along with research and analytical skills to develop a solid marketing plan,” said the team’s sponsoring professor, Brian Vander Schee, Associate Professor, Aurora University. “They learned from the experience to work as a team, to apply marketing concepts introduced in the Principles of Marketing class, and to deliver a final product on time.”

“By applying all of the resources available to us, such as the concepts we learned in our courses and through personal internship experiences, we were able to successfully design an effective marketing plan,” said 2015 contest winner and ‘Team (RED) Snapple’ member, LaNeysha Campbell. She continued, "Participating in this challenge was an honor as it gave us the opportunity to collaborate and leverage each person's ideas, creativity, and knowledge of marketing to potentially make a positive impact on a great cause.”

“Through participating in the Challenge, students were able to develop confidence in themselves and gain vital experience, experience that will prove invaluable when the time comes to enter the workforce,” said Paul Corey, Managing Director, Higher Education Learning Services, Pearson. He continued, “The (RED) Challenge illustrates our dedication to helping to improve lives through learning.”

Join the conversation by searching for #MKT4Red on Twitter.

About Pearson
Pearson is the world's leading learning company, with 40,000 employees in more than 80 countries working to help people of all ages to make measurable progress in their lives through learning. For more information about Pearson, visit http://www.pearson.com.

About (RED)

(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands to create (RED) branded products and experiences, that when purchased, trigger donations to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Galaxy Chocolate (UK), The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: aden+anais, Alessi, Jonathan Adler, Gretsch, HEAD, Moleskine, Mophie, Square, Girl Skateboards, Fatboy USA and Bed Bath & Beyond.

To date, (RED) has generated more than $315 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. Global Fund (RED) grants have impacted more than 60 million people with prevention, treatment, counseling, HIV testing and care services.

(RED) is a division of The ONE Campaign. Learn more at http://www.red.org.

Media Contacts:
Pearson: Laura Howe, laura(dot)howe(at)pearson(dot)com, ​(202) 471-2187
(RED): press(at)red(dot)org

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