New York, NY (PRWEB) July 20, 2015
Data technology and analytics company, Newlio Labs, today released the first version of its self-serve, survey optimization platform, dubbed “Newlio” (Newlio.com). Newlio, using at its core “survey optimization,” is a reimagining of the antiquated online survey.
Newlio is founded on the principal that surveys need to be optimized to drive authentic responses to questions, in the same way email is optimized to drive click-through and websites are optimized to drive conversion.
Newlio Labs president, Zach Schwitzky, said, “For far too long people have had to settle with below-average survey platforms and, as a consequence, flawed data. These antiquated platforms encourage people to rush through surveys and answer in the quickest way possible rather than the most authentic. Newlio solves that problem by thoroughly engaging survey participants, encouraging authentic responses to questions.”
Newlio has an 86 percent higher engagement rate with 3X fewer discrepancies when compared to SurveyMonkey and Qualtrics.
“Working with a plethora of global iconic brands, Newlio is helping them solve complex data problems. Regarding online surveying, it was readily apparent the existing offering was inadequate. So we built our own. Now, consumers have access to the same technology Newlio deploys with McDonalds, the GOP, Stoli, BBC Americas and Hilton Hotels, to name but a few,” Schwitzky shared.
Newlio is the only online survey platform with an audience engagement score (AES). Analogous to an email spam score, the AES ensures your survey is optimized, prior to deployment.
Every new Newlio user receives one free survey. Subsequently, the cost is $299 for a single survey, or $65 a month for a 12-month, unlimited subscription.
Schwitzky added, “If you care about the quality of your data, have a look at Newlio.com”.
Additionally, Newlio Labs announced the appointment of Reed Mangino as chief technology officer, effective immediately. Mangino joins Newlio Labs from Citrix where he was principal software engineer. Prior to that Mangino worked at Apple and Microsoft.
Over the last twenty years, Mangino made a career of solving highly complex technical problems. He helped develop Apple’s Xcode, Microsoft’s Visual Studio and Compuware’s BoundsChecker products. Mangino has worked on medical and business optimization software, desktop virtualization, development tools, both facial and voice recognition, as well as video games.
“There are two major questions I ask myself when considering a new challenge: 1) Will my efforts result in measurably positive changes in the lives of my users? And 2) Will I be working alongside highly talented and intelligent people who share the same work ethic and vision as I do?
The answers to the above questions are a resounding “yes”. I am incredibly excited about joining Newlio. The people are fantastic and the problems we are solving will have an enormously positive impact upon several industries.
Schwitzky said of the appointment, “If you are using iOS, OS X or Windows, chances are you are using software Reed either worked on or that was developed using tools he created. Setting a place for Reed at the Newlio table was an easy decision.”