SGR Comunicaciones and Sabina Covo Communications Join WorldWise PR Affiliates

Share Article

Argentinean and Colombian Agencies Join Expanding Global Public Relations Alliance

WorldWise PR Affiliates ( is pleased to announce that SGR Comunicaciones of Buenos Aires, Argentina and Sabina Covo Communications of Cartagena, Colombia have joined its global alliance of independent public relations firms. The South America-based agencies represent the 14th and 15th members of the network and expand its reach to 19 cities in key locations around the world, including Buenos Aires, Cartagena, Delhi, Dubai, Hong Kong, Jakarta, London, Mainland China, Mexico City, Miami, Milan, Moscow, Mumbai, Munich, New York, Paris, São Paulo, Singapore, and Toronto.

SGR Comunicaciones, founded by Santiago García Rúa, is an independent public relations and press agency specializing in the travel, air transport and tourism sector with a focus in Argentina, Uruguay and Paraguay. SGR Comunicaciones also has a media division which edits Aviación News, the most important e-newsletter in the region exclusively dedicated to the commercial aviation industry. SGR also publishes a monthly article on aviation for Mercado Magazine, the most important economy and business magazine in Argentina. The agency currently represents clients in the hotel industry, commercial aviation, travel agencies, cruise companies, business chambers, destinations, etc. Among some of SGR clients include Aruba Tourism Authority, Emirates Airline, Air Canada, Radisson Hotels Latin America, and Carlson Rezidor Hotel Group.

For over 22 years, García Rúa served as director of communications for two of the biggest airlines in Argentina: Austral Líneas Aéreas and Aerolíneas Argentinas, where he managed the public relations, media relations and advertising for both companies and specialized in crisis communication management. A former journalist for “Mercado” and “Gente”, García Rúa regularly contributes to specialized publications, radio shows and was responsible for the editorial of Austral and Aerolineas Argentinas onboard magazines.

“We are honored to join WorldWise PR Affiliates and look forward to collaborating with our fellow members around the globe,” said García Rúa.

Sabina Covo, a Colombian news reporter and anchor, founded Sabina Covo Communications as a result of her desire to guide clients through effective corporate communication strategies, public relations and media buying in key emerging markets. With an office in Cartagena and Miami, the agency specializes in reaching Latin American markets and U.S. Hispanics through media relations, public relations, social media strategies, digital content strategies, business consultancy, translations and copy-writing. Sabina Covo Communications represents clients in the hospitality, automotive, education, construction and real estate industries. Among some of the agency’s clients include Brickell Flatiron; Shoma Group; Sanclemente Real Estate Group; Skin, Dermatologos; and Liz Chalela Colombian luxury emeralds.

Covo and managing partner, Hilda Juan, have a combined experience of nearly 40 years. Together, they offer vast knowledge of public relations, event management, business management, congress planning, journalism, writing and communications, and business consulting.

“We are very excited to be a part of the WorldWise PR Affiliates network,” said Covo. “Our clients are not just in Latin America but also do business all around the world. WorldWise provides our clients and our agency expanded reach into international key markets.”

WorldWise was launched in 2014 by founding members, Sissy DeMaria, president of Miami-based Kreps DeMaria; Harriet Weintraub, founder and principal of New York-based HWPR; Jo Vickers, managing director of London-based JV Public Relations; and Nathalie Visele, director of Dubai-based Shamal Marketing Communications. Together, they have grown the organization by organically adding strategic partners around the world. The idea for the network was born from today’s need for the global implementation of public relations strategies.

“We are delighted to welcome SGR Comunicaciones and Sabina Covo Communications to our network,” said Sissy DeMaria, co-founder of WorldWise PR Affiliates. These agencies bring a depth of knowledge and a wide range of contacts throughout Colombia, Argentina and Central South America to our organization.”

The WorldWise network cultivates brands across cultures and serves a variety of industries, including luxury hospitality, real estate, retail, design, fashion, art, and professional services. Affiliates include Buenos Aires-based SGR Comunicaciones, Cartagena-based Sabina Covo Communications, Delhi-based Inter-Corp, Dubai-based Shamal Marketing Communications, Hong Kong-based Petrie PR, London-based JV Public Relations, Mexico City-based Avalos Asociados, Miami-based Kreps DeMaria, Milan-based Guido Bernardi PR, Moscow-based IMC Agency, Munich-based Lueers/Partner Public Relations, New York-based HWPR, Paris-based Pascale Venot, São Paulo-based MD Assessoria E Comunicacão, Toronto-based Ascent Behave. WorldWise is an exclusive group and agencies must be invited to join the organization.

For more information please visit

Media Contact:
Sissy De Maria
Kreps DeMaria PR
(305) 663 -3543    

Cindi Perantoni
Kreps DeMaria PR
(305) 663-3543

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Cindi Perantoni
Visit website