Consumers find the gadgets interesting, but they quickly abandon them because they lack sustainable value
Scottsdale, AZ (PRWEB) July 24, 2015
CRN recently reported on an MIT discussion from Accenture CTO Paul Daugherty discussing the problems facing the current Internet of Things development. Mainly, the focus on technology and gadgets instead of the experience for the consumer is not sustainable. Jason Hope, futurist from Arizona, believes Daugherty's opinion may have some merit.
In the July 13 article entitled "Accenture: Today's Internet of Things Is Not Sustainable," Meghan Ottolini discussed Mr. Daugherty's discussion at a recent MIT event. In the presentation, Daugherty discussed Accenture's take on connected technologies. Instead of calling them the Internet of Things, Accenture proposes a change in focus by calling the entire industry the "Internet of Me."
While the current push to buy small consumer gadgets is bringing in big business for manufacturers, the problem Daugherty and Accenture see is the way in which they are used. Instead of being used sustainable, consumers are using them as a trend. When the trend fades, they toss the connected device aside for the next gadget. This, over the long-term, will prevent the Internet of Things from being as profitable as manufactures wish. By refocusing development and branding to create a better user experience, companies will see greater profit.
"We believe that a lot of focus on the Internet of Things has been misplaced," said Dauherty. He claimed that Accenture believes a focus on the experience of the consumer is needed, as this will create loyalty that will keep consumers coming back for more.
"This is a valid point," states Jason Hope. "Consider, for instance, wearable technologies. Consumers find the gadgets interesting, but they quickly abandon them because they lack sustainable value." Daugherty pointed out that seven out of ten people would abandon their wearables within a year.
About Jason Hope
Jason Hope is an Arizona native who is a successful entrepreneur. He uses his resources to support research projects and watch the development of technology and the Internet of Things. As a futurist, Hope believes that technology has the power to do great good, if it is developed with the right strategies. Learn more about his work at http://www.jasonhope.com.