Corporate Event Marketing Association (CEMA) Stages Technology Shootout at 25th Anniversary CEMA Summit

Share Article

Event Marketing Technology Innovators Wage Friendly Battle to Capture Best of Show Honors; FreemanXP Second Screen Technology Declared Winner

Today’s innovators in event marketing -- EventCollab, FreemanXP, Goombal, JiffleNow, QuickMobile and Rain Focus -- showcased their cutting edge technologies in a fierce yet friendly battle to determine which solution leads the pack at the Corporate Event Marketing Association’s (CEMA) 25th Anniversary CEMA Summit. Each participating company highlighted the advanced new features and benefits of their respective technologies for attendees of CEMA’s Summit. Attendees had the chance to vote on a variety of criteria to determine the Technology Shootout champion for 2015.

“CEMA Summit attendees anxiously anticipate our Technology Shootout each year, when we pit great friends against one another in an entertaining, respectful, challenging competition,” said Kimberley Gishler, chief executive officer of CEMA. “We encourage our members to continuously expand and share their knowledge, and the Tech Shootout at CEMA Summit provides the perfect opportunity to demonstrate groundbreaking new solutions. Our hats go off to all who participated in this year’s Tech Shootout, and demonstrated for us once again how modern tools and fresh thinking encourage us to become even better event marketers.”

CEMA Summit’s 2015 Technology Shootout was an extraordinary competition and in a particularly close battle, FreemanXP’s second screen technology, FXP | touch, edged out the competition.

“We are thrilled our second screen platform was deemed the best technology by the event marketing leaders at CEMA,” said Wilson Tang, Senior Director, Experience Design & Digital Strategy at FreemanXP. “The CEMA Technology Shootout award validates the importance of engaging audiences more meaningfully during meetings. It also emboldens our belief that technology doesn’t hinder face-to-face relationships, but rather enhances the audience experience and will continue to do so in ways we’ve only barely begun to imagine.”

FXP | touch is a proprietary second screen platform that increases audience engagement and delivers real-time analytics for live events.

Specific benefits include:

  •         For show organizers: The platform provides real and measureable data that help organizers deliver more meaningful content to their members, exhibitors and partners all through a simple analytics dashboard.
  •     For presenters: Presenters can create more engaging presentations and monitor audience responses in real-time – including audience Q&A, comments, and social media.
  •     For audiences: In addition to providing real-time feedback to presenters, audiences can view session content, take their own notes, and share presentation content quickly and easily. After the event is over, they can retain their notes to extend the value of their session.

Next year’s CEMA Summit will be held at the Marriott Newport Beach Hotel and Spa, July 17-19, 2016.

About Event Collab
EventCollab develops easy-to-use, cloud-based Project Management and Logistics Tracking software for the events industry.

About Freeman XP
A brand experience agency, FreemanXP uses the power of social engagement to inspire audiences to action. Whether online or face-to-face, FreemanXP connects individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is a brand experience agency with the greater Freeman organization, offering a full range of marketing solutions from strategy and creative services through event/production management and measurement. and

About Goombal
Goombal is a comprehensive Event Experience Management platform created for marketers and event planners to save time, eliminate stress, deliver exceptional customer experiences, and maximize event ROI. Goombal also provides the intelligence to help you identify which conferences, trade shows and other corporate events will generate the best results.

About JiffleNow
Jifflenow is a leader in cloud-based enterprise meeting scheduling solutions for B2B events. We help companies accelerate their sales cycles by making it simple to schedule, track, and analyze meetings with prospects and customers at events.

About QuickMobile
QuickMobile is transforming meetings and events with mobile apps that engage and delight audiences. QuickMobile's event app platform creates an always-on communication channel that allows event owners to increase attendee participation, build loyalty and generate revenue through richer experiences. By fully leveraging the capabilities of QuickMobile's mobile and social solutions, customers can extend events into yearlong conversations and build lasting relationships with their audiences. QuickMobile's head office is located in Vancouver, Canada.

About Rain Focus
RainFocus provides software solutions to help event managers and marketing professionals improve their understanding of events data, create personalized marketing and learning campaigns, and implement a technology strategy based on the intelligence and analytics for their events. Visit here frequently to learn more about how to get the most out of your marketing events and how the RainFocus solution can help you.

About CEMA
A voice for the industry, CEMA (Corporate Event Marketing Association) is the premier community for event marketing professionals, association peers and partners. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA creates solutions to business issues. For more information, please visit or call (916) 740-3623.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kimberley Gishler
Visit website