CHICAGO (PRWEB) July 17, 2015
Marc H. Trachtenberg, an Intellectual Property & Technology shareholder at international law firm Greenberg Traurig, LLP, will participate in the Brand Activation Association’s webinar series about promotion marketing July 21, 2015. Trachtenberg is presenting “The Strategic Use of Sweeps, Contests, and Games” and will discuss how sweepstakes, contests, and games can be a potential source of significant liability if not conducted correctly.
According to its website, the Brand Activation Association (BAA) is the national non-profit trade association dedicated to the industry of marketing disciplines that motivate behavior, activate response, and build brands.
Trachtenberg focuses his practice on advertising, marketing, promotions, sponsorship and endorsement, domain name, Internet, eCommerce, and social media matters.
In the area of advertising, marketing and promotions, sponsorship, and endorsement, Trachtenberg has represented and advised some of the largest brand owners and advertising agencies in the world. In this capacity he has provided counsel and helped clear numerous national and international advertisements and promotions of all types, online and brick and mortar, including numerous cause marketing programs. He also advises clients with regard to the use of social media in advertising and marketing campaigns and drafts, reviews, and advises on social media policies and guidelines. Trachtenberg has worked on high value talent and sponsorship agreements on both the sponsor side and property side, including those involving celebrities, professional sports teams, landmarks, internationally televised events, charities, and well-known brands.
About Intellectual Property & Technology Practice
With more than 180 intellectual property attorneys and agents, Greenberg Traurig provides a broad range of patent, trademark and copyright protection and strategic counseling. Greenberg Traurig was named a “National Tier 1” Law Firm for IP Litigation, Patent Law, Trademark and Information Technology Law by U.S. News and Best Lawyers, 2013 “Best Law Firms Rankings” in November 2012. The firm was also named a “National Tier 2” Law Firm for Copyright Law, Patent Litigation and Technology Law by U.S. News and Best Lawyers, 2013 “Best Law Firms Rankings” in November 2012.
About Greenberg Traurig, LLP
Greenberg Traurig, LLP is an international, multi-practice law firm with approximately 1800 attorneys serving clients from 37 offices in the United States, Latin America, Europe, Asia, and the Middle East. The firm is among the “Power Elite” in the 2014 BTI Client Relationship Scorecard report, which assesses the nature and strength of law firms' client relationships. For additional information, please visit http://www.gtlaw.com.