Paul & Shark Selects Centric Software Product Lifecycle Management

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Italian sportwear and accessories company replaces PDM with Centric 8 PLM

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The advantages of PLM, and specifically, Centric PLM, are significant when it comes to speed, efficiency and full visibility across all areas of product development. For Paul & Shark, moving to Centric was a clear choice.

Paul & Shark, the luxury sportswear brand, has selected Centric Software to provide its product lifecycle management (PLM) software.

The company, known for combining technical fabrics with elegant and stylish details, will use Centric 8 PLM to help manage growth and international expansion, according to Andrea Dini, owner and CEO of Paul & Shark.

Centric 8 PLM for retail, apparel, footwear, luxury and consumer goods companies will replace a custom product data management (PDM) system at Paul & Shark. “The advantages of PLM, and specifically, Centric PLM, are significant when it comes to speed, efficiency and full visibility across all areas of product development,” says Dini. “For Paul & Shark, moving to Centric was a clear choice.”

Centric’s innovative PLM targets key areas for Paul & Shark, adds Dini. “The Sample Review Mobile App, in particular, will help Paul & Shark maintain and enhance excellence in product quality and with the manufacture of materials.” The Centric 8 Sample Review Mobile App is an easy-to-use tool that allows users to quickly view and edit sample and style data on any iOS-enabled mobile device. The app results in better communication with suppliers, faster and more accurate sample development, and a more rapid product development schedule.

“Centric 8 PLM is ideal for Paul & Shark, an Italian brand that is synonymous with elegance and high-performance materials,” says Chris Groves, president and CEO of Centric. “Centric 8 will give Paul & Shark the ability to maintain laser focus on quality throughout the design and development process while expanding to meet increasing international opportunities."

Paul & Shark (
Paul & Shark, the luxury sportswear brand manufactured and distributed by Dama SpA, was founded in 1975 by the Dini family, textiles entrepreneurs since 1921. The brand, known worldwide for its shark logo, offers total look collections for men, women and children, in addition to a variety of capsule collections inspired by the nautical world and adventure. Present in 73 countries with more than 250 flagship stores, Paul & Shark is present in the world’s most exclusive shopping areas, including Via Montenapoleone in Milan, Faubourg St. Honoré in Paris, Madison Avenue in New York, Rodeo Drive in Beverly Hills, Nanjing Road in Shanghai and Canton Road in Hong Kong.

Centric Software, Inc. (
Centric Software is a leading provider of product lifecycle management (PLM) software for retail, apparel, footwear, luxury and consumer goods companies. The Centric 8 PLM suite delivers easy-to-use functionality to manage critical, inseparable business processes, including merchandise planning, product development, sourcing, business planning, quality management and collection management. Centric 8 implements and delivers value rapidly using an Agile Deployment(SM) methodology. Centric received the Frost & Sullivan 2012 Global Product Differentiation Excellence Award in Retail, Fashion and Apparel Product Lifecycle Management (PLM). Red Herring named Centric to its North America and Global Top 100 lists for 2013. WhichPLM recognized Centric as the overall PLM market leader for fashion in its 2012-2013 Annual Review.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.


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