A new whitepaper released by London School of Marketing details the benefits and risks involved with celebrity endorsement today

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LSM's latest whitepaper explores the state of celebrity endorsement today.

The Power of Celebrity Endorsements Today

The Power of Celebrity Endorsements Today

The rise of social media in particular has created a vastly improved scope for celebrity endorsement tactics. Scandal can even help to promote such tactics.

London School of Marketing (LSM), a leading institution offering accredited marketing and business qualifications in the heart of London, has released its latest whitepaper titled The Power of Celebrity Endorsement Today. Of value to marketers at all levels, this whitepaper explores the state of celebrity endorsement including its benefits and the risks involved when things go wrong.

"Celebrity endorsement has long been a time-honoured strategy for drawing attention to a brand," the whitepaper states. "The practice of celebrity endorsements has come a long way since its inception, with significant shifts in both the advertising and celebrity worlds opening up a range of new possibilities."

Complementing a wealth of free downloadable marketing resources, this whitepaper details the history of celebrity endorsement and explores the ways in which it has evolved. It lists the perks of implementing celebrity endorsements today, the challenges inherent in it, and a plan of action if things go wrong. It is written with the support of secondary research sources, expert opinions from marketers at LSM, and the real life marketing performance examples of the LSM marketing team.

"The rise of social media in particular has created a vastly improved scope for celebrity endorsement tactics. Scandal can even help to promote such tactics, balancing the risks for the company of their celebrity misbehaving, " the whitepaper concludes. "All in all, this is an exciting time for celebrity endorsement."

To access the full document, please click here.

London School of Marketing delivers accredited marketing and business qualifications, and offers courses from recognised professional bodies such as CIM, EduQual, BA (Hons) Marketing, MA Marketing and Innovation, and an MBA from Anglia Ruskin University. Based in Central London, they are a QAA approved institution. The school also has offices in Sri Lanka, a network of Local Access Points (LAPs), and online programmes of learning. Courses are run over a broad range of study modes.

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Gimhani Gunasinghe
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