Best Western Reaches New Heights in Solo, Central Java

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Best Western International has opened the Best Western Premier Solo Baru in Central Java. This marks the brand’s fourth Premier branded hotel in Indonesia.

Best Western Premier Solo Baru

“Our upscale BEST WESTERN PREMIER brand is becoming famous around the world for providing exceptional hotels with world-class facilities." Ron Pohl SVP Brand Managment

Best Western International has unveiled a new hotel in Solo, Central Java, which is literally taking accommodations in the city to new heights.

Rising 82 meters from the streets of this emerging Indonesian destination, the new BEST WESTERN PREMIER Solo Baru is Solo’s tallest hotel. And its array of upscale amenities, including conference and banquet space, is also elevating the guest experience.

“Our upscale BEST WESTERN PREMIER brand is becoming famous around the world for providing exceptional hotels with world-class facilities, and BEST WESTERN PREMIER Solo Baru is another outstanding addition to this collection,” said Best Western International’s Senior Vice President of Brand Management Ron Pohl.

Guests can indulge in a soothing treatment at the hotel’s spa, soak up the tropical sun in the outdoor infinity-edged swimming pool, or work out in the Sky Fitness Center, which is located on the 22nd floor and overlooks the city.

For diners, the Chrystal Sapphire Coffee serves up both Indonesian and international dishes for breakfast, lunch and dinner, while the Pool Cafe is the ideal place to relax with a cooling cocktail. And after dark, the top floor Sky Lounge provides a stylish and sophisticated venue for evening drinks.

BEST WESTERN PREMIER Solo Baru is also set to become one of the city’s main meetings and events hubs. The hotel’s Ruby Convention Hall can accommodate up to 2500 people and is complemented by eight other function rooms, each of which can accommodate up to 200-300 people. This makes BEST WESTERN PREMIER Solo Baru the ideal venue for any conference, business meeting, social event, wedding or product launch.

“As Best Western International continues to expand its footprint across Asia, we are now seeking iconic hotels that will elevate the guest experience to new levels. BEST WESTERN PREMIER Solo Baru is an excellent example of this new brand vision,” said Best Western International’s Managing Director of International Operations – Asia Olivier Berrivin.

“I am confident that the hotel will thrill guests with its outstanding array of facilities, and will help to re-shape how people think about Best Western hotels,” added Mr. Berrivin.

BEST WESTERN PREMIER Solo Baru becomes Best Western International’s 14th hotel in Indonesia and its first in Solo. It is also only the fourth upscale BEST WESTERN PREMIER hotel in the country, following existing properties in Jakarta and Bali.

Best Western Asia first launched in Bangkok in 2001 and now covers 15* countries in the region, with more than 100 hotels either operating or in the pipeline.
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About Best Western International, Inc.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCY℠, Vīb℠ and BW Premier Collection℠. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News naming BEST WESTERN and BEST WESTERN PLUS as the best mid-price and upper mid-price hotel chains, four consecutive Compuware Best of the Web gold awards for best hotel website and six consecutive AAA/CAA Hotel Partner of the Year awards. Best Western branded hotels worldwide won four times more TripAdvisor Certificate of Excellence awards than industry average.
*Numbers are approximate and may fluctuate.

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Laura Cherry
Best Western International, Inc.
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Allison + Partners
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