Dermatology Associates of Wisconsin Starts Transition to Forefront Dermatology Representing Growth in Six States and Counting

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Manitowoc clinic first of several to officially transition to Forefront Dermatology® with official sign change

Dr. Kenneth H. Katz and team never dreamed when he first opened Dermatology Associates of Manitowoc that one day it would grow into what is now Forefront Dermatology® – one of the largest, physician-operated providers of dermatology services in the country. His steadfast vision and determination to build a practice that delivers consistent quality care and offers flexible hours, has led to the opening of over 50 clinics in six states. Dermatologists choose to join Forefront to eliminate the hassle and frustration of running their own practice, achieve superior compensation and receive the benefits of scale. This week, the Manitowoc clinic will be one of several Wisconsin-based clinics to switch over officially to the Forefront Dermatology name.

Forefront Dermatology clinics can be found throughout the Midwest in Wisconsin, Michigan, Indiana, Iowa, Kentucky and Ohio. As its name suggests, Forefront Dermatology is at forefront of dermatology offering the latest advancements in detecting and treating skin cancer. The core tenets of the practice are creating a hassle-free environment for physicians and delivering superior patient care. The company now employs 60 dermatologists, 20 dermatology physician assistants and 500 employees.

“This is an emotional day for me. We started this practice in 2001 as Dermatology Associates of Manitowoc; quickly becoming Dermatology Associates of Wisconsin,” said Dr. Kenneth H. Katz, President and Founder of Dermatology Associates of Wisconsin, S.C. and Forefront Dermatology. “The practice has continued to thrive and grow through our wonderful staff providing exceptional medical care for a great patient experience. Our practice now operates in six states under the name Forefront Dermatology. Now it is time for the next step in the evolution of our practice as we also change the name of our practices in Wisconsin to Forefront Dermatology. The new name was chosen with a tremendous amount of thought and effort by Amy Katz, my wife and our former marketing director; to signify that we truly are on the ‘forefront of dermatology’. We lead dermatology into the future. We could never have achieved the level of success that we have seen without all of the great staff and medical personnel in our practice and without the continued support of all of our patients in each location and it all started with the people of Manitowoc County.”

Dr. Katz anticipates future expansion over the next several years could add as many as 75 to 100 new clinics. While the overall focus will remain on the Midwest, expansion will be on a case by case basis depending on demand. “While reference to Wisconsin will be dropped in our name and all clinics operated under the Forefront Dermatology name, including those in the Badger state, Manitowoc is still my personal and professional home and the headquarters,” said Katz.

Forefront Dermatology is a leader in employing Board-Certified dermatologists throughout the region. Job opportunities exist for dermatologists and clinic staff across Forefront’s region. Support services opportunities also exist in the Manitowoc, WI headquarters. All available positions are listed on the Forefront Dermatology website,

Dr. Katz did not build the company alone and credits his partners, physicians, and employees for the success. “I have had the privilege of being part of Dr. Ken and Amy Katz's vision of Dermatology Associates of Wisconsin, now to be known as Forefront Dermatology, over the last ten years. In this time, we have grown from a local clinic to having a broad Midwestern presence. It has taken a tremendous amount of work and dedication by our support staff in making this vision become a reality as we could not do this without a complete team effort. Although the name is changing, the core of the company will always stay the same with a dedication to excellent patient care, active physician involvement, and being a good neighbor to our communities. As Dr. Katz mentioned, we look forward to being at the forefront of dermatology for years to come,” stated Dr. David E. Bertler, Board Certified Dermatologist and Fellowship Trained Mohs Surgeon at Forefront Dermatology in Appleton, DePere and Marinette, Wisconsin.

While the Manitowoc name is changing, patients will continue to receive the same quality care at any of the Forefront locations throughout the United States. As leaders in dermatology, Forefront Dermatology will continue to decrease the severity of skin disease through education, collaboration and compassion. For more information or to schedule an appointment, call 855-535-7175.

About Forefront Dermatology
Forefront Dermatology is a leading provider of medical dermatology services with clinics throughout Wisconsin. Forefront Dermatology currently has locations in Indiana, Iowa, Kentucky, Michigan, Wisconsin and Ohio. Forefront Dermatology provides patients with more than 30 years of experience and a team of skilled dermatologists to diagnose and treat all conditions of the skin, hair and nails. To learn more visit or call (855) 535-7175.


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Brooke Karl