The Bon-Ton Stores, Inc. Supports STOMP Out Bullying™ for the Fourth Consecutive Year; T-shirts Exclusively Available at Bon-Ton Stores and Bonton.com

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The Bon-Ton Stores, Inc. (NASDAQ:BONT) which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, announces its support of STOMP Out Bullying™, the leading national bullying and cyberbullying prevention organization for children and teens, for the fourth consecutive year.

“The Bon-Ton Stores, Inc. is proud to support STOMP Out Bullying™ for the fourth consecutive year,” said Kathy Bufano, President and CEO, The Bon-Ton Stores, Inc.

The Bon-Ton Stores, Inc. (NASDAQ:BONT) which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, announces its support of STOMP Out Bullying™, the leading national bullying and cyberbullying prevention organization for children and teens, for the fourth consecutive year.

Blue Shirt Day® World Day of Bullying Prevention is observed annually on the first Monday in October. This year, Blue Shirt Day World Day of Bullying Prevention will be held on October 5. The campaign supports friendship, compassion and raising awareness of bullying prevention among youth.

“We are thrilled to partner with the Bon-Ton Stores in this important campaign which not only raises awareness of the issue, but it gives students a voice, as their voices often go unheard. Thanks to Bon-Ton, we can make a difference in the lives of so many students who often have no place to turn. STOMP Out Bullying is so grateful to Bon-Ton for their continued partnership and generosity” said Ross Ellis, founder and CEO of STOMP Out Bullying.

“The Bon-Ton Stores, Inc. is proud to support STOMP Out Bullying™ for the fourth consecutive year,” said Kathy Bufano, President and CEO, The Bon-Ton Stores, Inc. “It is our goal to help students and schools across the nation achieve a decrease in bullying.”

Blue Shirts
In honor of October’s National Bullying Prevention Month, the “Blue Shirts” will be sold exclusively in stores and online at The Bon-Ton Stores from July 22 through October 5. 100% of net profits will be donated directly to STOMP Out Bullying™ from each t-shirt sale.

In-Store Donations
Customers can further support the campaign by making a $3 donation in stores. In return for a donation, Bon-Ton will give a $10 off $25 purchase coupon. This offer will be available July 22 through August 6.

Online Donations
Customers can also participate online at http://www.bonton.com by donating $3 or more. Online donors will receive a promo code for 25% off regular or sale purchases. 100% of the donations will support STOMP Out Bullying™. This offer will be available July 22 through August 6.

Local Support for Bullying Prevention
Bon-Ton will be awarding seven $1,000 donations to support bullying prevention programs in local schools. From September 8 through September 22, consumers can vote for their school to win at http://www.bonton.com/STOMPOutBullying. Schools with the highest number of votes will receive a $1,000 donation. In addition, 50 people will be randomly selected per day to win a Blue Shirt when voting for their school.

For more information and official rules, please visit http://www.bonton.com/STOMPOutBullying.

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 270 stores, which includes nine furniture galleries and four clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

For store locations and information visit http://www.bonton.com. Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, Pinterest and the fashion, beauty and lifestyle blog, #LoveStyle.

About STOMP Out Bullying™
STOMP Out Bullying is the leading national bullying and cyberbullying prevention organization for kids and teens and is recognized as the most influential anti-bullying organization in the U.S Created in 2005, STOMP Out Bullying focuses on reducing and preventing bullying, cyberbullying and other digital abuse, educating against homophobia, racism and hatred, decreasing school absenteeism, and deterring violence in schools. It teaches effective solutions on how to respond to all forms of bullying, as well as educates kids and teens in school and online, providing help for those in need and at risk of suicide; raises awareness; supports peer mentoring programs in schools; provides public service announcements by noted celebrities, and engages in social media campaigns. http://www.stompoutbullying.org; facebook.com/StompOutBullying; twitter.com/STOMPOutBullyng

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Christine Hojnacki
Bon-Ton Stores
+1 (414) 347-5056
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