Genius Central Announces Partnership with SavingStar

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Companies to expand consumer digital grocery promotions in the natural category

"We want to provide our brand partners access to this compelling solution that is revolutionizing the grocery promotion industry by making it easy for brands to reward consumers for buying their products."

Genius Central Systems, Inc., the leading provider of enterprise software solutions in the natural and independent retail market, and SavingStar®, the leading paperless grocery rewards platform, today announced a strategic partnership to arm natural product CPGs with a new option to pursue mainstream growth through a digital portfolio of consumer grocery offers. GeniusCentral has partnered with SavingStar to sell digital promotions redeemable through SavingStar’s network of 62,000 retail stores, while expanding the CPGs consumer media reach by millions.

“GeniusCentral is very excited to begin this partnership with SavingStar,” said John Miles, CEO and president of GeniusCentral. “Digital offers from our portfolio of natural brands will be a great addition to meet the consumer market demand for natural products. We want to provide our brand partners access to this compelling solution that is revolutionizing the grocery promotion industry by making it easy for brands to reward consumers for buying their products, and for shoppers to easily access and redeem those rewards digitally.”

Launched in 2011, SavingStar has grown to over 6 million members. Shoppers can utilize this free service, available on mobile and web-enabled devices, to save on groceries with nothing to clip or print. Members select deals that can be redeemed when they use their store loyalty card or submit a picture of their receipt. Through its own service and white-label programs for partners, SavingStar provides a large network for brands to reach a scaled audience of consumers looking for digital deals. Its unique One or Many promotion, is the CPG industry’s only digital program that supports multi-transaction, multi-retailer redemptions. Shoppers earn high value rewards when they reach a specified purchase threshold over one or many shopping trips at one or many retailers. SavingStar customizes CPG promotions based on actual sales data to help brands sell products and increase loyalty with high ROI.

“What impressed me was SavingStar’s scale and ability to create unique promotional campaigns based on pre-sales data, while tracking new and existing consumer lift during and post campaigns to validate ROI,” said Matt Redd, Genius Central’s EVP Sales. “Bringing our two companies together creates a powerhouse for large natural CPG’s, supporting and driving demand wherever consumers choose to shop.”

“We are thrilled to bring the Genius Central sales team on board,” said SavingStar CEO David Rochon. “Now that we’ve validated our campaign capabilities with large CPGs, Genius Central is perfectly positioned to round out our selection of offers including natural, organic and allergen-free foods that our members will be excited about. We look forward to a successful partnership.”

About GeniusCentral
Founded in 1999, GeniusCentral is a leading provider of enterprise retail software platforms. The company's mission is to provide the most flexible, powerful, scalable and user-friendly platforms through retail planning and execution, customer interaction, supplier management. Our mission is to create products for retailers and suppliers that concentrates on increasing velocity. GeniusCentral’s centralized network encompasses more than 3,000+ retail customers, 20,000+ industry brands and currently processes more than $3 billion in ordering data annually. Visit http://www.geniuscentral.com for more information.

About SavingStar
SavingStar is the leading paperless grocery rewards platform, with over six million members enrolled on mobile apps and SavingStar.com -- in addition to white-label loyalty / CRM program implementations. Shoppers earn cash back (or other rewards) on item-level grocery purchases with offers linked to their store loyalty cards or validated when they submit a picture of their receipt in over 62,000 retail locations nationwide. SavingStar automatically adds the value of each offer into members' SavingStar or partner accounts, enabling users to pick their payout from cash back or other currencies. SavingStar uniquely features One or Many, the only cross-basket and cross-retailer loyalty offer proven effective in driving measurable and sustainable changes in consumer purchase behavior. Visit http://www.savingstar.com for more information.

Contact:
For more information on the partnership, please direct questions to:
Angie Jula, SVP of Marketing
2232 5th Ave South
St. Petersburg, FL 33712
Office: 727.209.2203
http://www.geniuscentral.com

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