Viator Launches Italian-Language Website

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10th Local-Language Website Broadens Viator’s Global Footprint


Viator, the leading resource for researching and booking tours and activities worldwide and a TripAdvisor company, today announced the launch of the company’s 10th local-language website, Italian, available to travelers at

Viator’s Italian-language site is the most recent addition to the company’s selection of local-language sites, developed to better serve travelers in growing online travel markets. The new Italian site joins seven European focused local-language sites – French, German and Spanish (2009) and Danish, Dutch, Norwegian and Swedish (2010); as well as the company’s Japanese-language site launched in 2011 and Brazilian Portuguese launched in 2012.

“At Viator, our goal is to provide travelers with access to the most amazing insider travel experiences everywhere they go, and the tools they need to book them,” said Barrie Seidenberg, CEO of Viator. “Enabling our customers to research and select the tour that is just right for them in the language they’re most comfortable with makes the booking experience that much simpler and creates an enhanced end-to-end user experience.”

Growing Market Opportunity

In 2013, PhoCusWright estimated that more than one-third* (36%) of leisure and unmanaged business travel would be booked online in Italy in 2015, representing a growing market opportunity. As increasing online penetration helps drive growth in sales, PhoCusWright estimated that gross travel bookings would reach €21.4 billion in 2015.

Italian Travelers – Where They’re Going (including Italy!)

Soft-launched in June, the Italian-language site is already generating traffic and bookings. Among the most popular destinations being booked by Viator’s Italian-speaking customers are cities within their own home country, as well as destinations across Europe and beyond:

  •     Europe and the UK: Rome, Milan, Paris, London and Barcelona
  •     North America: New York City and Las Vegas (the Grand Canyon)
  •     Asia: Tokyo

Helpful for anyone planning a trip during the busy summer travel season, the new site will let Viator’s Italian customers secure the benefits of booking their activities before arriving in their destination including:

  •     Skip the line access at the world’s most popular attractions like The Vatican and the Eiffel Tower
  •     Confirmed reservations for likely-to-sell-out experiences: VIP Tour of Versailles
  •     The best prices, guaranteed.

For more information and news from Viator visit or follow Viator on Facebook (ViatorTours) and Twitter (ViatorTravel).

*NOTE: Source – PhoCusWright: Italian Online Travel Overview Ninth Edition, Dec. 2013

About Viator
Viator, a TripAdvisor company, is the leading global tours and activities provider for travelers, delivering online and mobile access to thousands of curated trip activities including tours, attractions, shore excursions and private guides, in more than 1,500 destinations worldwide. In-house travel experts work with trusted local operators to ensure the quality and value of every experience, all backed by Viator’s 24/7 customer service and global low-price guarantee. With more than 600,000 verified reviews plus exclusive videos and insider travel tips, Viator has everything a traveler needs to find and book the best things to do worldwide. In addition to the flagship site – – travelers can book in advance or in-destination via the Viator Tours and Activities App, as well as local-language sites for European, Latin American and Asian travelers. Viator also provides tours and activities to more than 3,000 affiliate partners including some of the world’s top airlines, hotels and online travel agencies. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas. Viator – travel with an insider.

About TripAdvisor
TripAdvisor® is the world's largest travel site*, enabling travelers to plan and book the perfect trip. TripAdvisor offers advice from millions of travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices. TripAdvisor branded sites make up the largest travel community in the world, reaching 340 million unique monthly visitors**, and more than 225 million reviews and opinions covering more than 4.9 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 24 other travel media brands:,,,,,, (including,,, and,,,,,,,,,,,,,,,,, and

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2014

**Source: Google Analytics, average monthly unique users, Q1 2015

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