Cubic’s Intific to Present Concept of Neurogaming at 5th Annual Serious Play Conference

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Vice President of Innovation to highlight Cubic Global Defense’s NeuroBridge software and its integration with gaming

Cubic Logo - 2014

With our deep experience in serious gaming, we look forward to leveraging the neurogaming concept not only across all age groups, but with our military forces to improve training, decision making and assessment

Cubic Corporation(NYSE: CUB) today announced that Amy Kruse, vice president of innovation at the company’s subsidiary Intific, will be a featured speaker at the Serious Play Conference taking place at Carnegie Mellon University, Pittsburgh, Pennsylvania from July 21 - 23. Hosted by the Serious Play Association, an international organization for the serious games industry, the Serious Play Conference is an annual event held for professionals who embrace the idea that games can revolutionize learning. Kruse will speak about the integration of neuroscience and gaming in a session titled, “Neuroscience + Gaming = Neurogaming: Getting Brains in the Game.”

The session will explore the fusion of games with neuroscience concepts and hardware, including specific examples of games created by Intific for both educational and entertainment purposes. Kruse will also highlight Intific’s NeuroBridge software product and its capability to connect neurophysiological and physiological sensors to games in actual time. As part of the Cubic Global Defense (CGD) business unit, Intific utilizes the NeuroBridge software product with CGD’s live, virtual, constructive (LVC) systems to optimize the training experience.

"Cubic’s Intific continues to make strides in applied neuroscience by being early developers in the ‘neurogaming’ space,” said Amy Kruse, vice president of innovation at Cubic Global Defense. “With our deep experience in serious gaming, we look forward to leveraging the neurogaming concept not only across all age groups, but with our military forces to improve training, decision making and assessment.”

Amy Kruse will be speaking at the following session during the event:

  • Neuroscience + Gaming = Neurogaming: Getting Brains in the Game

Wednesday, July 22, 9:00 a.m. - 9:45 a.m. in Room Rangos 2 at Carnegie Mellon University, Pittsburgh, Pennsylvania

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About Cubic Corporation
Cubic Corporation is the parent company of two major business units, Cubic Transportation Systems (CTS) and Cubic Global Defense (CGD). CTS is a leading integrator of payment and information technology and services for intelligent travel solutions around the world. CGD is a trusted provider of realistic training systems, C4ISR solutions, and highly specialized support services for the U.S. and allied nations. For more information about Cubic, please visit the company's web site at http://www.cubic.com.

Media Contact
Laura Chon
Corporate Communications
Cubic Corporation
858-505-2181
laura.chon(AT)cubic.com

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