Faraday Launches Data-Driven Marketing Software

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Faraday delivers terabyte-scale Big Data in a responsive, map-driven interface, allowing marketers to pinpoint the best possible customers for big-ticket purchases.

Faraday, a cloud software company specializing in customer acquisition, unveiled its innovative marketing platform to the public earlier this month. The platform is the first to focus on matching companies with families for big-ticket purchases such as rooftop solar arrays, college educations, and retirement plans.

Faraday piloted the app with customers in the residential solar and energy efficiency sectors. The company decided to make its software available to the public after realizing how powerful the experience of test-driving the app could be.

“We can talk forever about Faraday, but when we spend 10 seconds showing it off, that’s when jaws drop,” says CEO Andy Rossmeissl.

The Middlebury, Vt.-based tech firm delivers terabyte-scale Big Data in a user-friendly, map-driven interface that allows marketers to analyze family-level data for 100 million American households. Faraday’s intuitive software allows users to visualize customers in real time and pinpoint households by hundreds of segmentation criteria. The software includes built-in machine learning and sophisticated algorithms for predicting a customer’s propensity to invest in a given service — not unlike the algorithms used by Netflix or Amazon to recommend media or other goods.

“The newly available scale of data and predictive technology allows marketers to spend much more time engaging fewer families,” says Rossmeissl. By helping marketers pinpoint the best possible prospects, Faraday enables companies to build relationships instead of blasting out junk mail. “You can treat target families as real people and knock on doors, pick up phones, and craft thoughtful digital and social media advertising,” says Rossmeissl. “You can invest in these families in the same way you’re asking them to invest in your product.”

Businesses can explore the tool for an unlimited period of time; if they want to reach out to the customer lists they generate using the app, they can subscribe to monthly plans that range from $499 to $4,999.

Faraday delivers terabyte-scale Big Data in a responsive, map-driven interface, allowing marketers to pinpoint the best possible customers for big-ticket purchases. Based in Burlington, Vt., Faraday helps marketers use data to bring meaning back to commerce.

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Kathryn Flagg
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