Livefyre Appoints David T. Scott as First Chief Marketing Officer

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Acclaimed demand generation expert, thought-leader and author brings over 20 years of marketing experience to take growth-stage company to the next level

Livefyre, the leading real-time content marketing and engagement platform, today announced the addition of Dave Scott as Livefyre’s first Chief Marketing Officer. With more than two decades of marketing experience, Scott will be a key member of the executive team at Livefyre, overseeing global marketing strategy as the company expands into new markets.

Scott’s appointment comes at an exciting time in the company’s growth. Livefyre has rapidly grown from a commenting start-up to a global provider of marketing cloud technology with over 1,500 customers worldwide was recently named a leader by independent analyst firm Forrester Research in “The Forrester Wave™: Social Depth Platforms, Q2 2015.”

“David’s professional experience and natural talent for helping growth-stage companies and billion-dollar organizations succeed makes him one of the leading minds in the marketing field,” said Jordan Kretchmer, Founder and CEO of Livefyre. “We are thrilled to have him join our company at a time when marketers across all industries are expanding their use of user-generated content to drive exploration and influence purchase intent on their owned properties. David’s mastery of marketing strategy and more specifically, lead generation, will enable us to reach previously untapped markets at scale.”

With more than 20 years of marketing experience, Scott has managed half a billion marketing dollars, and generated over 30 million marketing leads. He is the author of The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI (AMACOM, 2013) – the definitive and comprehensive book on the new quantitative mathematics movement in marketing.

Most recently, Scott was the Chief Marketing Officer of Gigya, the leader in connected customer management, where he led global marketing strategy and successfully relaunched the company’s marketing strategy. Previously, Scott served as CMO of ForeSee (acquired by Answers.com), a leader in customer experience analytics, where he directed a successful team in executive thought leadership campaigns to generate high quality CMO conversations. Prior to ForeSee, David was the CEO of Marketfish, a VC backed lead generation and cloud data company. David also served as Vice President of Global Marketing and Strategy at Intermec, Inc. (Acquired by Honeywell), where he was responsible for all global marketing strategy, and directed a team of 165 employees across 40 countries. With his successful use of lead generation strategies at Intermec, the CMO Council named Scott “Chief Marketing Officer of the Year.”

“I’m excited to be joining the extremely talented LiveFyre team,” said David T. Scott, Chief Marketing Officer at Livefyre. “They are leading the market with an amazing suite of products and I couldn’t be more excited to build on the success that they’ve seen to date.”

Scott sits on the boards of MarketingEDGE and the alumni board of his alma mater, The College of William & Mary in Virginia. In 2007, he was named to the Puget Sound Business Journal’s “40 Under 40′′ award. Scott is also a sought after public-speaker, having shared his experiences and strategies with audiences at dozens of high-profile marketing related events such as Forrester CMO/CIO Summit, DMA Annual Conference, Argyle CMO Executive Forum, Leadscon (West and East), the CMO Clubs Innovation Summits, and TechCrunch Disrupt among others.

Scott earned dual bachelor degrees in computer science and political philosophy from The College of William and Mary, and earned his MBA in Marketing at the Wharton School at the University of Pennsylvania, graduating with distinction, as well as being named a Sol C Snider and Robert A. Toigo fellow.

About Livefyre
Livefyre helps companies engage consumers through a combination of real-time content, conversation and social curation. The new Livefyre Studio puts billions of pieces of content at a marketer’s fingertips and lets them integrate that content into their digital marketing assets, websites, and mobile apps to increase traffic, user engagement and revenue. Named a leader among social depth platforms by Forrester Research, Livefyre is powering real-time content marketing experiences for over 1,500 leading brands including AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013.

Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit http://www.livefyre.com or follow us on Twitter and Instagram at @livefyre or @storify.

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Lexi Monaghan
Livefyre
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