Fifth Season Financial Announces Key New Hires

Share Article

“Loans For Living” Program Continues to Grow as a Financial Resource for Patients in Need

News Image

Fifth Season Financial (, a leading financial resource for patients dealing with advanced stage illnesses, announced the expansion of their executive ranks, bringing new experience in the marketing, sales and medical fields to their growing organization.

Fifth Season’s “Loans for Living” program has become a valued resource for patients with advanced stage illnesses and the financial and medical advisors that work with them. It unlocks an often over-looked financial asset, advancing funds against the face value of an individual’s life insurance policy. Fifth Season has partnered with hundreds of advisors, patients and their families and provided over $60 million through their innovative solutions.

Adam Balinsky, Fifth Season’s President, said “We are thrilled to welcome Michael Wolfe, Larry Simms and Dr. Jack Goldberg to the Fifth Season Financial team. They each bring a wealth of experience and talents to our business, and are poised to help us build awareness of our “Loans For Living” program for patients in need, especially those who are unaware of the potential to maximize the value of their life insurance policies. Each of them has experienced great success in their respective fields and careers, and we are confident in their ability to help us continue to grow our business for our clients and investors.”

Michael Wolfe joins Fifth Season as the Chief Marketing and Business Development Officer, leading the company’s communication efforts to help ensure that patient communities are aware of Fifth Season’s services and processes. Prior to joining Fifth Season, Michael spent over two decades leading advertising sales and marketing efforts at some of the leading national magazine companies in the industry, including Conde Nast, Time Inc., Hearst, Wenner Media and Rodale. He most recently served as Publisher of National Sales at the Modern Luxury network of brands, and as Publisher of The Week. He earned a B.S. degree in Communications from the University of Pennsylvania.

Larry Simms has been named Fifth Season’s Managing Director, Institutional Business Development. Larry brings over 30 years of experience successfully establishing and growing relationships within the financial services and healthcare industries. Prior to joining FSF, he was head of business development at John W. Henry & Co. (a $300MM Commodity Trading Advisor). At LifeOptions, LLC, he established an extensive client network of insurance agents, brokers, attorneys and accountants in the emerging life settlement market. Working on Wall Street, Larry spent over 20 years in Institutional Equity Sales for firms including Salomon Smith Barney, UBS and Wells Fargo Securities. He received his B.S. degree from Fordham University and an MBA from New York University.

Dr. Jack Goldberg, MD serves as Fifth Season Financial’s lead medical underwriter. Dr. Goldberg is a minority member of the General Partner and was formerly the Chief of Hematology and Medical Oncology at Penn Presbyterian Medical Center and Clinical Professor of Medicine at the University of Pennsylvania. He is a member of the American College of Physicians, the American Society of Hematology and the American Society of Clinical Oncology. He is a Board member of the Leukemia/Lymphoma Society of South Jersey and previously served on the Board of the American Cancer Society, New Jersey Division and as the Chairperson of the New Jersey Pain Initiative. Dr. Goldberg was awarded the Professor of Clinical Oncology and the Silver Chalice by the American Cancer Society. He earned his undergraduate degree from Boston University and his medical degree from the State University of New York’s Upstate Medical Center.

About Fifth Season Financial

Fifth Season Financial is a licensed consumer lender in business since 2007 and a member of the Better Business Bureau with an A+ rating. Adam Balinsky, President, and Scott Rose, Vice President, bring years of experience with life insurance finance programs to build a business that has helped hundreds of families since its inception. For more information, please visit Fifth Season at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Wolfe
Visit website