Enterworks Selects Walker Sands as PR Agency of Record

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Data management firm engages Walker Sands as marketing and communications partner

Full-service marketing and public relations firm Walker Sands has been named the PR agency of record for Enterworks to help accelerate growth of their brand awareness, position their master data management (MDM) platform across the omnichannel commerce and Big Data ecosystems, and extend their presence in key industrial and consumer verticals.

The Enterworks platform supports the content value chain from supplier to end customer, providing a single view of data and content for merchants, category managers, marketers and sales executives. With Enterworks’ Enable platform, companies can transform their products, images and videos, brands and other marketing assets into persuasive and personalized content that some of the world’s largest corporations rely on for multichannel publishing, enterprise workflow, product information management (PIM) and master data management.

Walker Sands will assist Enterworks in the distribution of product and news announcements, developing thought leadership content, engaging in speaking and awards opportunities, as well as data-driven studies, surveys and larger content pieces.

“Walker Sands Communications has made a mark in commerce and emerging technologies in both industrial B2B and consumer industries where Enterworks has established presence,” said Rick Chavie, CEO of Enterworks. “From my previous experience working with them on thought leadership at the advanced edges of technology, I am confident they can help us convey our vision that brings the constituents of the content value chain together. As we enter new continents and verticals, such as high tech and medical, we believe they will help us convey our unique story in a compelling way to new prospects who also need to master complexity of content in digital and physical business models.”

Enterworks® Enable, an enterprise-level platform supporting content collaboration within and across enterprises and networks, enables companies to manage and enrich data and content collected from supply chains to demand chains, from brand content to user-generated content (UGC). Walker Sands will assist in telling the Enable product story by conveying the brand’s key messages in a tailored way to verticals, business executives and technology experts, aligning them to Enterworks’ target audiences.

“Enterworks’ approach to enabling complex content across the lifecycles of products and service is unique in the industry for its ability to deliver differentiated and timely content across channels, devices, and target customer segments,” said Dave Parro, partner at Walker Sands. “We’re excited to use our extensive knowledge in B2B, retail and the PIM industry to help the company increase brand awareness and demonstrate its strong, forward-looking thought leadership through strategic media relations and content development.”

About Walker Sands
Walker Sands is a full-service marketing and public relations firm focused on generating sales growth for our business to business clients. We provide marketing support for a wide range of clients, everything from large Fortune 500 brands like Microsoft, Novell, and Allstate to small startup ventures. Firms have been counting on Walker Sands since 2001 for services ranging from basic marketing strategy to our advanced SEO programs. For more information visit http://www.walkersands.com.

About Enterworks
Enterworks Enable® software acquires, manages and transforms a company’s product information into persuasive and personalized content that enables differentiation, higher sales and new competitive strengths. By improved orchestration of the content value chain, companies can transform their product data and content, associated images and videos, brands and other marketing assets across digital and physical channels supporting marketing, sales and omnichannel commerce.

A leader in multichannel publishing, enterprise workflow and data management that is committed to helping company’s orchestrate the content value chain for differentiated advantage, Enterworks customers already include some of the world’s largest consumer brands, industrial manufacturers, distributors and retailers in office and building products, electronics, medical supplies, fashion products and cosmetics, as well as service industries. These customers use Enterworks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel.

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Maggie Nichols
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