MRAA Members: Reduce Risk, Boost Compliance, Save Money With KPA

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MRAA, KPA partnership provides MRAA Retail Members with significant savings on HR and environmental health and safety management solutions

Managing risk and ensuring safety compliance are of critical importance for marine dealerships. Retailers greatly benefit from having a firm plan in place to manage both their dealership’s environmental and safety requirements, as well as its human resource needs.

Membership in the Marine Retailers Association of the Americas makes it easier than ever for dealers to achieve regulatory compliance, control risk, protect assets, and effectively manage employees through a combination of innovative software, award-winning training, and onsite consulting provided by KPA, a new MRAA Partner Member. The partnership entitles MRAA members to a 10 percent discount on KPA Environmental Health & Safety and Human Resource Management packages.

MRAA members gain exclusive access to KPA’s environmental health and safety and HR solutions through the MRAA Rewards Program, which includes more than 30 tangible benefits that members can take advantage of for their $300 annual investment in MRAA membership.

“The partnership with KPA opens up a whole new world of beneficial business solutions for dealers,” says MRAA president Matt Gruhn. “The environmental safety and compliance and HR packages that KPA offers MRAA members help dealers more easily manage these key aspects of their business, giving them back valuable time to focus on sales and revenue-generation efforts. The programs also offer dealers peace of mind that experienced professionals are managing their environmental and safety and HR needs 24/7; individuals with in-depth knowledge in these specific fields.”

KPA Human Resource Management software is a total HR solution for marine retailers, designed in collaboration with leading labor and employment attorneys to ensure dealerships are in complete compliance with state and federal regulations. Delivered as a convenient software-as-a-service (SaaS) model, KPA HR Management gives dealers the tools they need to automate all essential processes, improve efficiency with simple, easy-to-use software, and access expert advice on demand. The workforce management software that KPA provides caters to every aspect of the employee lifecycle, from recruiting to termination and everything in between.

KPA’s Environmental Health & Safety Program grants dealerships access to complete OSHA safety compliance management and environmental compliance services, including: Regularly scheduled facility inspections, employee training, and formal safety committee meetings; around-the-clock support for environmental and safety incidents; and access to, an online safety and compliance tracking and measurement system, among other key program benefits.

“The relationship between KPA and MRAA will inevitably simplify day-to-day business responsibilities for marine retailers,” says Eric Schmitz, KPA Environmental Health & Safety Product vice president. “Our solutions help dealers reduce waste and waste management costs, lower regulatory citation liability and lawsuit exposure, save money on Workers’ Compensation premiums, and decrease the time typically required by managers to train dealership employees in the areas of safety and compliance. We have specialists on call to answer any and all questions a dealership has, taking the headache out of these areas and providing world-class support for MRAA members.”

To learn more about MRAA membership or to join, contact MRAA membership coordinator Hannah Muerhoff at 763-333-2420 or hannah(at)mraa(dot)com.

About the Marine Retailers Association of the Americas
At the Marine Retailers Association of the Americas (MRAA), we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice. For more information, visit

About KPA
KPA delivers Environmental Health & Safety, HR Management and Sales & Finance Compliance programs that help our clients achieve regulatory compliance, control risk, protect their assets, and effectively manage people through a combination of innovative software, award-winning training and onsite consulting. More than 5,200 clients, including eight out of 10 of the largest dealership groups in the country, count on KPA for its program offerings. KPA has been endorsed by 26 dealer associations at both the national and state level and is a founding member of the Clean Auto Alliance. For more information, visit

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Eric Schmitz
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