Los Angeles, CA (PRWEB) July 22, 2015
Strike Social, the largest third-party YouTube advertising platform, today announced the availability of STRIKE Predict, enabling brands for the first time to accurately determine the amount of advertising spend required on a YouTube video to achieve a specific number of paid plus earned (organic) views.
“Our new tool gives brands and agencies a crystal ball for planning their YouTube advertising campaigns, knowing in advance the budget needed to achieve their campaign goals,” said Patrick McKenna, CEO of Strike Social. “Using STRIKE Predict a brand can determine which of their videos will deliver the most earned views for the advertising dollars spent. With this new tool we are now seeing how data science is fundamentally changing the advertising industry for the better.”
Strike’s new STRIKE Predict tool was developed by the company’s team of data scientists and is based upon a set of proprietary algorithms that use machine learning and big data analysis to accurately predict outcomes for digital video advertising. Strike’s first digital video advertising tool, the Contagious Index, ranks YouTube videos based upon their ability to engage a target audience. With it brands, advertising agencies and media buyers can determine how a brand’s videos are performing compared to each other as well as to videos from competitive brands.
Brands can sign up to explore Strike’s full set of tools, including the new STRIKE Predict tool for free, by going to Strike’s website and registering for an account and syncing one or more YouTube Channels.
About Strike Social
Strike Social, the largest third-party YouTube advertising platform, is a social media intelligence company providing brands with data-driven insights that allow them to build smarter, multi-platform marketing campaigns. Strike delivers hyper-targeted YouTube advertising campaigns designed to enhance performance across the social web. Strike’s Contagious Index™ identifies how much engagement a piece of content is generating so brands can maximize earned media by advertising the most effective creative.
On Behalf of Strike