Baltimore, MD (PRWEB) July 22, 2015
Under Armour and FX Studios announced plans today to open an Under Armour Performance Center at 10 Light Street in Baltimore’s historic financial district by the end of 2015.
First opened in 1929 as the headquarters of the Baltimore Trust Company, 10 Light Street is Baltimore’s most recognized landmark sitting high above the skyline. The 34-story building maintains its original ornate art-deco design, and with its conversion to residential use will now incorporate the Under Armour Performance Center (UAPC). The dramatic four-story archway on Redwood Street will provide the entryway to the UAPC and an Under Armour® retail area. The newly designed streetscape will provide outdoor dining for the Fuel Café located on the ground floor of Light and Redwood Streets.
“We are honored to be able to create the next chapter of 10 Light Street’s story – further evolving this landmark into one of the most unique and iconic buildings not only in Baltimore, but in the region,” said FX Studios CEO, Nate Costa. “We look forward to bringing our innovative approach to fitness to a space with an incredibly rich history and dynamic location.”
The new Under Armour Performance Center will include over 40,000 square feet of cardio and strength training equipment, an open turf field with 50-foot high ceilings, a multi-purpose room with a sports floor for group classes, as well as locker rooms complete with steam and sauna. The UAPC will also feature the FX Salon and FX Spa, offering a wide selection of treatments and services.
“The inclusion of UAPC at 10 Light Street is an unprecedented synergy between Baltimore’s iconic landmark structure and a world-class performance brand, state-of-the-art athletic facility and wellness center, plus dining, shopping, and luxury living all under one roof,” said Cary Euwer, Principal and Developer for Metropolitan Baltimore, LLC, and the building’s owner. While the performance center and wellness offerings will occupy the lower floors of 10 Light, the skyscraper’s upper levels will house 419 newly constructed apartments, which began leasing in early July.
The UAPC at 10 Light Street is a continuation of the ongoing partnership between Under Armour and FX Studios, which began in 2005. Over the past ten years, the company’s relationship has evolved and expanded, and in 2010, Under Armour enlisted FX Studios to design and operate the first Under Armour Performance Center, located at Under Armour’s global headquarters in Baltimore. The sports performance team has trained elite athletes including Cam Newton, Lindsey Vonn, and Randall Cobb at the UAPC.
For more information on Under Armour and the Under Armour Performance Center, please visit UA.com and fxstudios.com.
About Under Armour, Inc.
Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at http://www.uabiz.com.
About FX Studios
FX Studios, headquartered in Hunt Valley, Maryland, offers a wide-range of Beauty, Health & Wellness services. Its mission is to create an exceptional experience for every guest and fuel them to "Enjoy Life." Beginning as an award winning salon & spa, FX Studios has added a fitness studio, personal and performance training, gym design and management, and corporate wellness to its service offerings. The FX Fitness team operates within the Under Armour Performance Centers: state of the art fitness venues combining the FX Fitness training model with the Under Armour mission "to make all athletes better" to create an exercise experience that is unparalleled in the industry. For more information, please visit the Company’s website at http://www.fxstudios.com.