Wray Ward is the perfect choice as an integrated partner for Moen because of their in-depth understanding of our category and a clear passion for doing great work.
Charlotte, N.C. (PRWEB) July 22, 2015
Moen®, the no. 1 faucet brand in North America, has selected Wray Ward as its creative marketing communications partner for the company’s wholesale and retail business units.
“Wray Ward is the perfect choice as an integrated partner for Moen because of their in-depth understanding of our category and a clear passion for doing great work,” said Laura Ostenkamp, senior manager, marketing communications for US Wholesale at Moen. “Our teams speak the same language, resulting in a great cultural fit and a smart partnership from day one. Their creative solutions and ability to take a program from insight to measurement will help us generate results for Moen.”
Wray Ward specializes in positioning and building brands in the home and building categories. With a portfolio of award-winning work for leading category brands including Sunbrella® fabric and VELUX® Skylights, Wray Ward has a proven ability to provide engaging ideas that will connect audiences, create meaningful relationships and drive sales for Moen’s wholesale and retail businesses.
As the residential and commercial real estate markets flourish, there continues to be high demand for Moen’s diverse selection of thoughtfully-designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks. Wray Ward will work with Moen on national product launches and comprehensive trade programs, partnering together to achieve the company’s goals through strategic planning, creative, content and media solutions.
“Moen is one of the most recognizable brands in the world, and we’re thrilled to have the opportunity to bring our creative thinking and solutions-based approach to this new partnership,” said Wray Ward President and Chief Creative Officer Jennifer Appleby.
About Wray Ward
Wray Ward is the home of passionately creative thinkers. The creative marketing communications agency serves clients in categories from home to healthcare and automotive to energy, with a specialty in building brands that elevate the style, comfort and function of the American home. With a deep integration across service offerings, including insights, strategic brand planning, media planning and buying, advertising, digital, public relations, video production and search, Wray Ward delivers intelligent, engaging and results-driven work.
The agency’s clients include Eaton Lighting Division, Crescent Communities, Dal-Tile Corporation, Electrolux, Huber Engineered Woods, Glen Raven Inc. and its Sunbrella brand, La-Z-Boy Casegoods’ Kincaid Furniture, Mohawk and VELUX Skylights. wrayward.com | @wrayward
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